Not just that, for Communication Service Providers (CSPs), ISPs, and VoIP operators, softphones bring a massive opportunity. With a white-label softphone or OTT communication app, providers can launch branded voice, video, and messaging services on their existing infrastructure, entering the fast-growing UCaaS market with minimal investment.

Let’s quickly dive into understanding – what is a softphone? How does it work? And why are businesses, from startups to global enterprises, adopting it. 

What Is a Softphone?

Also called software phones, softphones are software-based applications through which users can make voice and video calls over the internet using Voice over Internet Protocol (VoIP) technology. Rather than those traditional telephone units, VoIP softphones transform a laptop, computer, smartphone, or tablet into a virtual phone unit, enabling communication and collaboration with others through various features such as voice, video, IM, etc.

In the simplest words, we can say that a softphone brings a business’s entire phone system into a single app – portable, cost-efficient, and scalable.

How Does a Softphone Work?

Softphones operate through VoIP (Voice over Internet Protocol) technology, where voice data is converted into packets and transmitted in digital format over IP (Internet Protocol) networks. Compared to traditional landlines, where fixed lines had to be installed or cellular service, softphones present a cost-friendly and convenient way to communicate, especially for long-distance or international calling.

Here’s how the process typically flows:

1. Login & Registration

The user logs into the softphone using SIP credentials provided by their VoIP provider.

2. SIP Signaling

When a call is made, the softphone uses the Session Initiation Protocol (SIP) to establish and manage the connection between the caller and the receiver.

3. Voice Transmission

Voice is encoded using codecs (like G.711 or G.729), converted into digital data packets, and sent over the internet.

4. Call Termination

On the other end, packets are decoded back into voice, resulting in a seamless audio experience.

Modern softphones also integrate with WebRTC and SBCs (Session Border Controllers) for enhanced quality, NAT traversal, and security.

Softphone vs. Traditional Desk Phone vs. VoIP

Types & Examples of Softphones

Softphones come in different types depending upon two factors: where they run (mobile, desktop, browser) and how they’re packaged (off-the-shelf vs white-label). Let’s understand this in more detail. 

1. Mobile Softphones (iOS & Android apps)

These types of softphones are native smartphone apps that place and receive calls over IP using the device’s cellular data or Wi-Fi. 

2. Desktop Softphones (Windows / macOS / Linux apps)

These softphones are installed applications for PCs/laptops that provide full-featured telephony. Such applications are commonly used in contact centers and knowledge-worker setups.

3. WebRTC Softphones (Browser-based)

These softphones run inside modern browsers using WebRTC, which means there’s no installation required for users. They work in Chrome, Edge, Firefox, and Safari.

4. White-Label Softphones (Custom-branded apps)

These softphones are ready-made softphone products rebranded and sometimes customized by Communication Service Providers (CSPs) or ITSPs for resale.  

How to Use a Softphone?

Using a softphone is a convenient and cost-effective way to stay connected from anywhere. To enjoy the benefits of these software phones, you should know the steps to setting up and using a softphone, which are as follows:

1. Setting up the Softphone

The softphone that you have chosen has to be downloaded and installed on your device. You can visit the official website of your provider or contact them so that they will provide you with the application. After launching the softphone, you need to create your user account by providing the necessary information.

2. Account Customization

Once the setup is done, the next step is to set up your account settings. You may need additional details like your SIP server address and other credentials, which you can obtain from your service provider. This step also includes testing the connection, setting audio and microphone, adding contacts, etc.

3. Making Calls

Now that the softphone is set up, it is time to start making calls. For this, you can use the dial pad or just select the contact from within the softphone. For receiving calls, your softphone will provide you with different options such as answer, decline, etc.

4. Integration with CRM Systems

Integration with customer relationship management systems of softphones refers to the ability of the software phone application to connect and synchronize with a CRM system. While most of the softphones offer this facility, you can check with your vendor for the same.

5. Call Analytics

Many softphones offer analytics and reporting facilities, which are quite useful for a growing business. By having access to different call-related metrics and insights, businesses can optimize their call handling, customer service, and overall performance.

6. Virtual Phone Numbers

As the name suggests, these phone numbers are not tied to any physical location and can be used with the software-based phone application to make and receive calls using VoIP technology. These numbers come in various forms, such as DID numbers, Toll-free numbers, etc. There are also several features offered by virtual phone numbers, such as call routing, auto-attendant, call recording, voicemail, etc.

Softphones for Business: Why Enterprises Love Them

Using VoIP can lower the cost by 45% compared to traditional phones, increase productivity by 67%, improve voice quality, and save employers’ costs by enabling employees to work from home. Source

The usage of VoIP softphones is not only popular among individuals but also in business environments, especially in remote work scenarios. This is because of the useful benefits these software phones offer, as mentioned below:

Cost Savings

Softphones run and operate using VoIP technology, which provides a very pocket-friendly medium to make calls as it significantly reduces the cost of those high calling charges, especially for long-distance calls. Compared to traditional telephony, international calls using softphone apps can be made at much lower costs.

Mobility

Communication through a softphone app is not restricted to any physical location since there are no physical phone lines. Users can connect with the software phone app through any device that is connected to the internet. This is very helpful for remote workers or those who travel a lot in getting things done through seamless communication.

Flexibility

Softphones are capable of accommodating the changing needs of businesses. Without making any significant changes to the software, a business can add or remove users based on their current requirements.

Scalability

With softphones, scaling is as simple as assigning or revoking a license. New users can be added in minutes, which is ideal for growing teams or seasonal workforce fluctuations. It’s a communication setup that grows with the business, not one that limits it. 

Custom Branding

For Communication Service Providers (CSPs) or Internet Telephony Service Providers (ITSPs), softphones offer an exceptional opportunity to launch branded communication apps. Providers can deploy white-label softphones, complete with custom logos, colors, and UI under their brand name.

Customers perceive the app as a proprietary solution, while the CSP retains full backend control. CSPs can monetize the service through monthly plans, calling bundles, or enterprise subscriptions.

Reliable Communication

Security is non-negotiable in business communication. Modern softphones employ advanced encryption and authentication mechanisms such as SIP over TLS for encrypted signaling, SRTP for secure voice and video streams, Two-factor authentication, and secure provisioning to prevent unauthorized use, and centralized monitoring and session border controllers (SBCs) for traffic control and threat prevention. This helps in gaining peace of mind knowing every call, message, and connection is protected against eavesdropping or tampering. 

Key Features to Look For in a Business Softphone

Softphones come with a wide range of features and functionalities to provide communication facilities and enhance the experience. When selecting a business-grade softphone or launching a white-label version, look for:

VoIP Calling

It is the primary feature of software-based phones that enables users to make and receive voice calls over the internet. Softphones ensure crystal-clear voice quality by supporting various audio codecs.

Video Conferencing

Video calling is another key feature offered by softphones. Users can have audio and video interactions with one another in real-time using the internet. Not only for personal use, but video calling is also becoming quite popular among professionals. Video conferencing, wherein multiple group members can interact with each other, is quite useful in conducting virtual corporate meetings.

Instant Messaging

It is the feature that allows users to interact with each other by sending and receiving text-based messages in real time. This functionality facilitates quick communication and is similar to traditional instant messaging platforms being integrated into a softphone.

Media Sharing

Sharing visual content is quite a popular form of communication these days, and softphones facilitate this option through media sharing. Software phone app users can share different types of media, such as documents, presentations, images, videos, etc., within a conversation.

Location Sharing & Tracking

Softphones also incorporate GPS or location-based functionalities, thus providing the feature of Location sharing and tracking. Through this feature, the software phone app users can share their real-time location with others and can also track the movements of their friends, family, and other contacts. This is quite useful in address tracking when one wants to reach a person’s physical address.

Web Messaging

Softphones also offer the flexibility to use any internet-enabled device for calling, chatting, media sharing, and more. This means that not only through the software phone app, but users can also communicate and collaborate using the web-based interface from a computer, rather than installing a specific software application.

Conclusion 

For Communication Service Providers, softphones represent a fast, cost-effective way to launch branded VoIP and OTT services, tap into the UCaaS market, and retain customers with modern mobility-driven communication tools.

By offering a white-label softphone, CSPs can transform from just bandwidth providers to complete communication service enablers, all while leveraging their existing VoIP infrastructure.

REVE Voice, Video, and Messaging App is a customized and white label SIP Softphone solution that allows Communication Service Providers to create their own VoIP-based branded mobile OTT app and launch service on the existing network. With REVE, service providers can launch or upgrade their OTT Communication Services with Instant Messaging (IM), Media Sharing, Audio-Video Calling, Mobile Recharges, and many more value-added features. For expert consultation, avail a free demo!

FAQs: What is a Softphone?

Is a softphone the same as VoIP?

VoIP is the technology; a softphone is the tool that uses VoIP to make calls.

Can softphones replace desk phones?

Absolutely. They provide all calling features without the hardware costs.

Do softphones support messaging?

Yes, many include chat, file sharing, and presence features.

How can CSPs benefit from launching softphones?

They can expand offerings, boost revenue, and retain customers via branded OTT services.

Are softphones suitable for call centers?

Yes, especially cloud-hosted ones integrated with CRM and reporting systems.

The post What Is a Softphone? Working, Features, Uses & Examples appeared first on Revesoft Blog.

Today, CSPs and telecom operators can use the same OTT technology to launch their own IP-based communication platforms, connect users globally, and unlock new revenue streams. With cloud-based messaging systems and white-label business communication platforms, telcos can reclaim their position at the center of digital communication.

What is OTT Messaging?

OTT stands for Over-the-Top. OTT messaging refers to communication services delivered over the internet, bypassing traditional carrier networks. Instead of relying on cellular infrastructure, OTT apps utilize IP-based messaging platforms. These platforms support text, voice, video, and file sharing – all within one unified experience. Popular consumer examples include WhatsApp, Messenger, and Viber. 

In short, OTT messaging:

• Runs over Wi-Fi or mobile data, rather than legacy telecom networks.
• Offers rich features including file sharing, group chat, voice, and video.
• Provides flexibility for both service providers and users alike.

For Communication Service Providers, this brings an opportunity to regain control of the customer relationship by offering their own OTT app, not losing ground to global giants.

Why OTT Messaging Matters for CSPs?

In the modern telecom landscape, Communication Service Providers (CSPs) face a dual challenge: declining Average Revenue Per User (ARPU) and growing disruption from global OTT giants. Apps like WhatsApp, Telegram, and Messenger have reshaped how people communicate, often sidestepping traditional telecom infrastructure. To remain competitive and profitable, CSPs must evolve beyond basic connectivity and embrace digital service innovation.

This is where OTT messaging becomes a strategic advantage. Instead of competing directly with third-party apps, CSPs can take control of their ecosystem by launching their own branded OTT platforms, integrating messaging, voice, and video in a unified experience. This approach positions them not just as connectivity providers but as complete digital lifestyle enablers.

Industry Insight: WhatsApp Messages Replacing SMS

A trending Reddit discussion highlights a growing shift – users increasingly prefer instant messaging apps over traditional SMS. These platforms deliver richer communication options such as group chats, file sharing, and read receipts, all while avoiding carrier-based SMS costs.

For CSPs, this trend is a wake-up call: customers are moving toward IP-based communication, and the opportunity lies in adopting white-label OTT solutions that combine flexibility, branding, and control over customer engagement.

Key benefits of OTT Messaging Solutions for CSPs include:

1. Brand Ownership

A white-label OTT messaging platform empowers CSPs to operate under their own brand identity. Rather than pushing users toward global third-party apps, they can offer a consistent, branded experience – complete with custom themes, interfaces, and localized features. This not only strengthens brand visibility but also increases customer loyalty in a highly competitive market.

2. New Revenue Models

OTT messaging opens doors to diverse monetization opportunities beyond traditional telecom revenues. CSPs can introduce enterprise subscriptions, premium user plans, API access, or in-app purchases to generate steady income. These value-added digital services help offset the decline in voice and SMS revenue while driving higher ARPU from both individuals and enterprises.

3. Customer Retention & Engagement

By offering feature-rich OTT experiences, CSPs can retain users within their own digital ecosystem instead of losing engagement to global messaging apps. Integrated voice, chat, and video services keep users connected, while additional tools like digital payments, loyalty programs, or localized content make the app part of their daily digital life.

4. Driving Digital Transformation

OTT messaging enables CSPs to evolve from SIM-based operators to full-fledged digital service providers. This shift supports a future-ready telecom model, where cloud, data, and communication converge. By adopting OTT solutions, CSPs move closer to the role of a “techco” (technology company), capable of delivering agile, scalable, and customer-centric services.

In essence, OTT messaging gives CSPs a strategic pivot point, helping them reinvent their business models, enhance brand equity, and reclaim the customer relationship in a world dominated by internet-driven communication. 

How CSPs Can Monetize OTT Messaging

As traditional SMS and voice revenues plateau, OTT platforms give telecom operators a fresh way to grow profits while retaining customer loyalty. By combining communication services with digital innovation, CSPs can build entire ecosystems around their OTT offerings.

Here’s how CSPs can turn OTT messaging into a sustainable revenue engine:

1. Freemium and Subscription Models

The freemium model remains one of the most powerful growth levers in the digital world. CSPs can offer basic messaging, voice, and video services for free, attracting a large user base quickly. Then, through tiered subscription plans, users can upgrade to premium tiers that unlock added features such as:

• HD video calling and large file sharing
• Extra cloud storage for chats and media
• Advanced collaboration tools for enterprises
• Ad-free experiences or higher security settings

This model ensures mass adoption while creating a clear path for recurring subscription revenue, similar to how streaming platforms like Netflix or Spotify monetize engagement.

2. Enterprise Messaging Services

Businesses are constantly seeking secure and scalable platforms to communicate with customers. CSPs can capitalize on this demand by offering white-label enterprise messaging solutions built on their OTT infrastructure.

Through these services, enterprises can:

• Send alerts, transactional messages, and service updates.
• Run promotional campaigns with multimedia content.
• Provide real-time customer support over chat or video.

Because the service is hosted and managed by the CSP, businesses enjoy the trust, reliability, and compliance of a telecom-grade network. For CSPs, it’s a lucrative B2B model that strengthens enterprise relationships and drives consistent revenue.

3. In-App Purchases and Microtransactions

Just as gaming and social media platforms thrive on microtransactions, CSPs can generate steady income through in-app purchases. By offering users digital enhancements, such as premium stickers, animated emojis, special themes, background packs, or media storage upgrades, CSPs tap into the personalization trend driving today’s app economy.

Even small, low-cost purchases made by millions of users can translate into substantial long-term revenue. CSPs can also introduce limited-time offers or event-based content packs to boost engagement and retention.

4. Business API Access

Developers and enterprises are increasingly embedding messaging and voice features directly into their apps and workflows. By offering secure OTT APIs, CSPs can monetize this demand.

These APIs can power:

• Chat and call features inside mobile apps or websites.
• Automated notifications and alerts.
• Chatbot-driven customer service integrations.

With a robust API marketplace, CSPs can attract developers, startups, and enterprise partners, turning their OTT platform into a hub for innovation while charging usage or subscription fees for API access.

5. Advertising and Brand Partnerships

With responsible data use and privacy compliance, CSPs can create contextual advertising opportunities within their OTT platforms. Sponsored messages, in-app banners, or native brand experiences can deliver targeted, non-intrusive ads that generate additional revenue.

Moreover, co-branded partnerships with major consumer brands such as e-commerce platforms, financial services, or entertainment providers can lead to mutually beneficial campaigns. For instance, telecom operators can collaborate with brands to offer exclusive deals, digital coupons, or loyalty rewards through their messaging app interface.

The Bigger Picture
By combining subscription models, enterprise services, in-app commerce, and developer ecosystems, CSPs can evolve from connectivity providers to full-fledged digital communication enablers.

Cloud-based OTT solutions make this transformation even easier, eliminating infrastructure barriers and enabling faster monetization at scale. Those who embrace this shift early will be well-positioned to lead the next wave of digital communication innovation.

Why Cloud-Based OTT Solutions Are the Future

The future of OTT messaging is undeniably cloud-driven. Traditional on-premise systems, with their heavy hardware costs, complex maintenance, and limited scalability, simply can’t keep up with today’s pace of digital innovation. Cloud-based OTT solutions, on the other hand, remove the burden of infrastructure, allowing CSPs to focus entirely on service innovation and user experience.

1. Cost Efficiency and Simplicity

By leveraging the cloud, CSPs eliminate the need for costly data centers, servers, and hardware management. There’s no need for large IT teams or complex upgrade cycles. Instead, providers benefit from pay-as-you-grow models, where operational expenses replace heavy upfront investments, resulting in leaner operations and faster ROI.

2. Speed and Scalability

Cloud-native OTT platforms can be deployed in weeks, not months. CSPs can quickly launch new services, onboard millions of users, and scale up during high traffic periods without worrying about infrastructure limits. This agility allows them to stay competitive and continuously evolve with customer demands.

3. Continuous Innovation & Easy Upgrades

With cloud architecture, CSPs can remotely roll out feature updates, security patches, and integrations without disrupting service. This ensures users always have access to the latest innovations, keeping the platform fresh and relevant while minimizing downtime or maintenance headaches.

4. Reliability, Uptime, and Global Reach

Cloud-based OTT systems are designed for high availability and global accessibility. They deliver 24/7 uptime through distributed infrastructure and redundant failover systems. This means users enjoy a seamless messaging, voice, or video experience anywhere in the world, backed by enterprise-grade reliability and performance.

Partnering for OTT Success

Launching a successful OTT messaging platform from scratch can be complex, time-consuming, and costly. That’s why partnering with a trusted OTT solution provider, such as REVE AI-Enhanced Voice, Video, and Messaging App, is a game-changer for CSPs and enterprises looking to enter the OTT space.

1. Accelerated Go-to-Market Time

Developing a full-fledged messaging, voice, and video platform in-house can take months or even years of development, testing, and deployment. By partnering with an experienced OTT provider, CSPs can launch their branded solution in weeks, rather than years. Pre-built features, customizable templates, and ready-to-use APIs allow operators to reach customers faster and capitalize on market opportunities immediately.

2. Reduced Research & Development Costs

Building an OTT platform internally requires significant investment in development teams, infrastructure, security, and maintenance. By leveraging an OTT partner, CSPs can avoid heavy R&D expenses while still delivering enterprise-grade quality and reliability. This approach not only saves money but also mitigates the risks associated with software development, version updates, and compliance challenges.

3. Future-Proof Infrastructure

Technology evolves rapidly, and OTT platforms need to scale and adapt quickly. Partnering with a cloud-native OTT provider ensures CSPs have access to robust, scalable, and upgradeable infrastructure. Whether it’s supporting millions of concurrent users, integrating emerging communication technologies, or rolling out new features, CSPs can rely on a platform designed to grow with their business without major overhauls.

4. Expertise and Support

OTT solution providers bring years of industry experience and technical expertise. From ensuring end-to-end security and regulatory compliance to integrating complex enterprise workflows, their guidance allows CSPs to focus on strategy and customer experience rather than technical headaches.

5. Competitive Differentiation

Finally, a strategic partnership enables CSPs to differentiate themselves in a saturated telecom market. With access to advanced features, analytics, and customization, operators can offer a unique, branded OTT experience that rivals global messaging platforms while retaining control over customer relationships.

Next Step: Build Your Own Branded OTT Messaging App

For years, Communication Service Providers (CSPs) viewed OTT messaging as a threat, something that ate into SMS revenues and eroded customer relationships. But today, the narrative has completely changed. OTT messaging isn’t the enemy anymore, it’s the opportunity telecoms have been waiting for.

By embracing white-label, cloud-based OTT solutions, CSPs can redefine their role in the digital ecosystem. Instead of being just connectivity providers, they become experience enablers, offering secure, branded, and feature-rich communication platforms that rival global apps.

With the right OTT partner, telecom operators can unlock new revenue streams, elevate brand loyalty, and bring modern digital engagement directly under their control. From real-time collaboration tools to enterprise APIs, OTT messaging is shaping the next chapter of business communication, and CSPs are well-positioned to lead this transformation.

Partner with REVE to build your own branded, scalable, and secure OTT messaging platform today.

Frequently Asked Questions

How do CSPs generate revenue from OTT messaging?

CSPs can monetize OTT messaging by offering premium subscriptions, enterprise plans, in-app purchases, digital ads, and integration services. It’s a smart way to offset declining SMS revenues and attract new enterprise customers.

What role does cloud technology play in OTT messaging?

Cloud-based OTT systems ensure scalability, reliability, and low maintenance. CSPs and enterprises can onboard millions of users without investing in physical infrastructure, paying only for usage and benefiting from auto-scaling and security updates.

Can OTT messaging platforms integrate with existing business tools?

Yes. Modern OTT solutions can seamlessly integrate with CRMs, ERPs, helpdesk systems, and marketing platforms. This allows for automated alerts, contextual messaging, and customer insights- all within a single communication interface.

How quickly can CSPs deploy a white-label OTT solution?

Thanks to REVE’s cloud-based deployment model, CSPs can launch a fully branded OTT messaging, voice, and video platform within weeks, not months. The system is designed for fast onboarding, seamless customization, and minimal technical overhead, allowing operators to scale instantly and stay ahead in a competitive market.

Why choose white-label OTT over third-party apps?

Third-party OTT apps take customer engagement and revenue away from telecom operators. A white-label OTT platform, on the other hand, gives CSPs full control. They can brand the app as their own, decide pricing and features, ensure compliance, and build long-term loyalty. Essentially, it transforms OTT from a competing service into a CSP-owned ecosystem.

The post OTT Messaging: The Next Big Growth Opportunity for CSPs appeared first on Revesoft Blog.

Let’s first set the scene with some latest statistics about instant messaging apps.

Latest Instant Messaging Apps Statistics 2025

Instant messaging has had a massive impact on digital communication. Here’s what the numbers reveal about the latest app trends, user engagement and growth.

• As per Statista, in 2021, approximately 3.09 billion mobile phone users accessed over-the-top messaging apps to communicate. This number is estimated to grow to 3.51 billion users in 2025.
• In January 2025, Meta-owned chat and communication app WhatsApp was the most downloaded mobile messenger app worldwide, with over 57 million downloads. Mobile social and communication app Snapchat ranked second with approximately 30 million downloads, while Telegram ranked third with approximately 27.6 million downloads worldwide. (Source: Statista)
• WhatsApp has a whopping 2 billion monthly users. That’s around a quarter of the global population.
• According to data.ai intelligence, WhatsApp users worldwide on the Android app spent 16 hours and 32 minutes per month, or 33.1 minutes per day on the app between 1 March and 31 May 2024. (Source: DataReportal)
• In the early days of the COVID-19 pandemic, people spent a total of 15 billion minutes on WhatsApp calls each day.

One thing is clear – the user growth and engagement statistics show no signs of slowing down. Messaging apps are here to stay, and the year 2025 is just the beginning of what’s to come. 

Top 5 Most Popular Instant Messaging Apps in 2025

The graph below clearly highlights the top instant messaging apps based on the number of active users per month.

Let’s learn more about each of these apps:

WhatsApp

WhatsApp became the most downloaded app in the world in 2022, with a popularity share of 31% of the world. The majority of WhatsApp users are located in India. This is followed by Brazil, Indonesia, the United States, and Russia.

The reason for this success is the fact that WhatsApp provided a free online messaging alternative to SMS and any other means of instant messaging available. Besides that, users can communicate via voice and video messages as well as voice and video calling. They can share documents, images, files, and locations with each other. The app supports 60 languages and sends 100 billion messages daily. 

Interesting Insights About WhatsApp

• WhatsApp was founded in 2009 by Jan Koum and Brian Acton and was acquired by Facebook (now Meta) in 2014 for $19 billion. 
• In the year in which WhatsApp surpassed Facebook Messenger, it grew by 35%, whereas Facebook had 20% growth that year.

• Statista’s data on the most popular messaging apps by country reveals that WhatsApp has an impressive 87.40% user penetration rate in Saudi Arabia. 

We Chat

Launched in 2011, the messaging app WeChat had over 1.24 billion users in the first quarter of 2022. It was created by Tencent, the Chinese Tech Company. Today, WeChat ranks as the second most popular messaging app in the world, with users spending an average of 82 minutes on the platform each day.

In China, WeChat is a leader in the instant messaging app business. It holds a significant market share, with about 1.3 billion monthly active users, and around 80% of the top 500 companies in China are registered as WeChat corporate users. 

Interesting Insights About WeChat

• The point that makes WeChat favorable to the rest is the fact that it has numerous integrated “mini-apps” that cover a variety of services. 
• Also, its payment function, called WeChat Pay, is a winning point. 
• 16.5% of the global population uses WeChat, out of which 52% of WeChat users are male and 42% are female. 

Facebook Messenger

Messaging apps are becoming the new domain for businesses to display their ads. However, there are many ways other than ads for businesses to tap into the messaging market. Therefore, companies are effectively using Facebook Messenger to communicate with their potential or ongoing customers.

According to data that Facebook provided, in the first quarter of 2025, Facebook Messenger had an estimated 947 million monthly active users. This makes it the third most popular global messaging app, behind WhatsApp (2 billion) and WeChat (1.3 billion). 

Chatbots are regarded as the future of marketing and customer service. In 2018, an announcement made by Facebook revealed that there were over 300,000 chatbots on their Messenger platform. Messaging app statistics further show that this is three times more than the previous year, when there were only 100,000 bots on Messenger. (Source: Medium)

Interesting Insights About Facebook Messenger 

• Messenger accounts for 52% of the messaging app market, while WhatsApp has an 84% share. 
• Over 100 billion messages are sent daily across Messenger, WhatsApp, and Instagram. More than 1.3 billion pictures and videos are exchanged on Messenger each day. 
• The 25-34 age group is the largest share of Messenger users. 
• India and the Philippines are significant markets for Messenger, with 109 million and 61.8 million active users, respectively, as of January 2025. 

Telegram

With a strong emphasis on security, Telegram is another instant messaging app widely popular in Europe, Asia, and Africa. Telegram was founded in 2013 by Nikolai and Pavel Durov, who also founded VKontakte, Russia’s version of Facebook. 

Telegram’s largest user base is from India, and it has over 1 billion monthly active users. The extensive feature set offered by the app highlights end-to-end secret chats, large file sharing (up to 2GB), and the ability to create groups with up to 200,000 members. 

Interesting Insights About Telegram 

• Russia accounts for 46.7 million of Telegram’s daily active users. 
• ‘News’ is the leading content category on Telegram, with 85% of users following at least one news channel. 
• Telegram connects with 9.9% of the global population. The platform’s user base is 57.5% male and 42.5% female.
• Telegram is one of the top 5 most downloaded apps globally. 

SnapChat

The primary purpose of creating Snapchat was to enable a way for private, ephemeral photo and video sharing, i.e., to let users share temporary photos and videos that would disappear after being viewed. However, over time, the app significantly evolved beyond disappearing messages. It introduced Stories in 2013 and leveraged Augmented Reality to launch lenses and face filters, attracting younger audiences. 

Today, Snapchat is investing heavily in AR for businesses, including virtual try-ons, brand lenses, and tools for the retail and fashion sectors.

Interesting insights about Snapchat 

• Snapchat boasts 443 million daily and 800 million monthly active users worldwide, with over 5 billion snaps created daily.
• The most active countries using Snapchat are India (202.5 million), the United States (106.7 million), and Pakistan (31.9 million).
• In terms of gender distribution, Snapchat has around 48.4% male users and 50.7% female users. 
• The prominent audience of Snapchat lies in the age group of between 18-24 years. 
• When it comes to customer satisfaction, Snapchat scored 74 out of 100 points on the scale.
• Last but not least, an average user opens Snapchat 153.9 times per month. 

Revenue Growth Statistics of Popular Messaging Apps

The messaging landscape isn’t just evolving in features—it’s booming in revenue. These numbers tell the story. 

WhatsApp (Meta)

Source: Business of Apps

• Generated $906 million in revenue in 2023, mostly from WhatsApp Business API and click-to-chat ads.
• Business of Apps estimated that WhatsApp generated $1.785 billion in revenue in 2024, almost entirely from WhatsApp for Business.
• Wolfe Research, March 2025, foresees a “high-single-digit to low-double-digit billion-dollar incremental revenue opportunity” in the coming years. They also estimate a massive $30-40 billion Total Addressable Market (TAM) for WhatsApp’s business messaging services in the longer term.

WeChat (Tencent)

• WeChat’s revenue in 2023 was 16.38 billion U.S. dollars. In Q4 2022, WeChat Pay services generated 48.7 billion Yuan, with a growth rate of about 32%. 
• WeChat’s global in-app purchase (IAP) revenue reached 33 million U.S. dollars from January 1 to April 10, 2025.
• Revenue streams include mini-programs, payments, ads, games, and enterprise services.

Telegram

• Historically ad-free, but launched sponsored messages and premium subscriptions in 2022.
• Telegram’s total revenue surpassed $1 billion for the first time in 2024, with growth expected from premium offerings and monetized channels.
• Recorded a revenue of around 13.6 million U.S. dollars from in-app purchases worldwide in January 2025. 
• In 2024, Telegram generated \$80.6 million in revenue from the Apple App Store and \$35.5 million from the Google Play Store. (Source: Statista)

Snapchat (Snap Inc.)

• Snapchat generated $5.36 billion in revenue in 2024, an increase of 16% year-over-year. 
• Major revenue comes from Snap Ads, AR lenses for brands, and Snap Map partnerships.
• North America had the highest ARPU at $9.73, followed by Europe at $2.89 and the rest of the world at $1.19 in Q4 2024.

Facebook Messenger

• As part of Meta, Messenger contributes to a combined ad revenue exceeding $115 billion in 2023.
  
• Increasing use of automated messaging for business and click-to-message ads is fueling this growth.

Eventually, business communication in different organizations will rely on free and popular mobile messaging apps. Today, popular brands and small businesses around the globe prefer to communicate with their clients and customers through messaging apps. Some recent statistics that underscore this fact are: 

• More than 40 million businesses globally are currently using Messenger, with 85% employing it for marketing and customer support.
• On the Messenger app, more than 8 billion messages are exchanged between businesses and their customers per month.
• 5 million businesses utilize the more advanced WhatsApp Business API for scaled communication. 
• In key markets like India and Brazil, 80% of small-business owners use WhatsApp to communicate with customers and grow their businesses. 
• Over 175 million people message a WhatsApp Business account every day.       
• 70% of businesses reported increased customer satisfaction after implementing WhatsApp communication. 
• Businesses report saving up to 30-40% on communication or customer service costs by switching to or incorporating WhatsApp Business solutions. 

(Source: D7 Networks)                                                                  

Naturally, many new entrepreneurs and communication service providers are curious about the success stories behind these popular apps. After all, they’ve become an essential part of our daily lives—offering free, cross-platform, and real-time messaging across smartphones, tablets, and computers. Before we dive into the discussion, we can already guess your next question!

How do App Owners Make Revenue from their Instant Messaging Apps?

This question is obvious for those who want to start a business or already own an Instant Messaging App. Whether a newcomer or owner of a messaging app, both need to put more emphasis on making revenue.

There are a few helpful things to help generate that extra revenue from your app. While the user makes calls or sends SMS, the balance will be deducted from the GSM account or the app account.

In addition to this, if there is virtual roaming, it will further add to the revenue as well. According to Grand View Research, Inc., “The global roaming tariff market size is expected to reach USD 100,750.0 million by 2025, registering a CAGR of 5.5%.”

Apart from this, enabling operators to access competitors’ customer base by engaging them with your OTT apps and then sending them different promotional content is an additional bonus in terms of revenue generation. So, here are a few guidelines with references to successful stories to tip you on the smart ways of monetizing your instant messaging app.

Top Ways to Earn From Your Instant Messaging Apps

1. Subscription fee or Download charge

You can develop two versions of your instant messaging apps. One will be free of charge to download and subscribe and another one with a subscription fee which will provide your users with a complete experience.

This free version can work as a teaser because after using the free version of your app, your customers will realize that the app can serve an important role in their lives which they don’t want to miss. If they enjoy what your free app offers and want a better experience, they might be willing to pay for the premium version.

If we consider that your app has 1 billion users and everyone is paying about 1 USD for renewal, it would generate about a billion dollars in revenue per year. As per statistics, in 2023, app subscriptions generated $45.6 billion worldwide. Moreover, In the app market, apps that use subscriptions generate a significant portion of revenue, accounting for 45.4% of the total revenue, compared to 54.6% from non-subscription apps in 2024. (Source: Statista)

2. In-App Purchasing

If we consider Line, which is a popular messaging app in Japan, Taiwan, and Thailand, it generates revenue from two prime areas.

• First are those free-to-play video games that make money from in-game purchases of virtual items and other services.
• The second one is buying “stickers” featuring different emoticons, and real-life cartoon characters that users use to inbox their friends.

Besides this, WeChat can help you hail a taxi, book a dinner reservation, transfer payments, and more. Using Skype and WhatsApp you can avail calling credit as well.

The In-App purchases can also include a variety of other features, such as Personal DID Number for the end-user, Mobile TOP UP, and Money Transfer. Value-Added Services (VAS) can also help to generate more revenue from your OTT Application.

Here instead of Sending VAS content in SMS, an operator can send it through IM message to the end-user. This, therefore, helps to save SMS costs and also generate profit from VAS Services. And as IM supports rich content so it is possible to send a variety of content.

This pie-chart shows the information on how mobile apps generate revenue. According to Sweetpricing, research shows that 32.5 % of mobile apps are making revenue both from In-App Purchasing (IAP) and In-App Advertising. 

3. In-App Advertising or Personalized Ad Targeting

In your instant messaging apps, you can add in-app advertisements through digital marketing. But how?

Well, your users always log in to your instant messaging app using their Email account/Phone numbers/ Facebook account. When these people log in, data is entered into the app, and the analytics server can easily track your customer’s behavior, likes, and tastes. Based on their interest, likes, and dislikes, you can show ads to them whenever they are using your messaging app.

Personalized Ad targeting through the segmented user base helps to reach the target audience with more precision and in turn, helps to generate revenue for the app. According to McKinsey’s study, companies using “data-driven personalization as the core factor for marketing and sales decisions can improve marketing ROI by 15% to 20%”.

This step increases the chances of making revenue, as you are only showing the things your customer wishes to see. However, you should be careful that this process does not hamper your user’s experience. LINE Messenger and WeChat are the few OTT communications players to demonstrate revenue from In-App advertising.

Business Communication Solution through FREE Instant Messaging Apps

It is the unmatched convenience and cost-effectiveness of free and instant messaging apps that have become the preferred mode of communication. As a result, these apps are rapidly gaining traction among entrepreneurs, communication service providers, and VoIP vendors who wish to tap into this growing market. 

Now, let’s move to the real part:

If you too are enthusiastic about launching a instant messaging app, but thinking that it could take years to build a powerful one, then we have a good news for you.

We empower service providers with the REVE Voice, Video & Messaging App – a Complete White-Label IP Communication Solution that delivers all the features and functionalities of popular platforms like WhatsApp and other such platforms. Think of it as giving you the power of WhatsApp, Signal, or Viber — but with your name, your branding, and your control.

Key Highlights of REVE:

• Custom Branding for Your App

• Free Calling Between App Users

• Make GSM Calls via Wi-Fi or Mobile Data

• Offer Premium Value-Added Services

• All Major Platforms Supported 

If you want to launch a community app, a corporate communication tool, or even a regional messaging platform, REVE’s solution cuts the cost, time, and complexity, while giving you enterprise-grade performance from day one.

Key Takeaway!

To summarize, Free Messaging Apps or Instant Messaging Apps are the main targets of communication in recent days because of the highest level of convenience and cost-effective features. So, this business is emerging for entrepreneurs, communication services providers, and VoIP service providers who know about developing mobile messaging apps with multiple features.

Frequently Asked Questions

How do free instant messaging apps make money?

Free instant messaging apps typically make money through indirect monetization strategies. Since most users expect messaging apps to be free, companies generate revenue via advertising, in-app purchases, subscription models, API access for businesses, premium features, or even financial services. For example, WhatsApp earns revenue from its Business API, while apps like LINE and WeChat generate money through ads, games, and e-commerce services.

What are the main monetization models used by messaging apps?

The primary monetization models include:

• Advertising: Displaying ads within the app.
• Freemium Model: Basic services are free, while users pay for advanced features.
• In-App Purchases: Selling digital items like stickers, themes, or games.
• Subscription Services: Offering ad-free or enhanced versions for a recurring fee.
• Business Tools & APIs: Charging companies to use APIs for customer communication.
• Value-Added Services: Such as mobile payments, streaming, and cloud storage.

Do messaging apps sell user data to generate revenue?

Most reputable messaging apps do not sell user data outright. However, some may use aggregated or anonymized data for advertising or product improvement purposes. It’s essential to review an app’s privacy policy to understand its data practices.

How do in-app purchases work in messaging apps?

In-app purchases let users buy virtual goods or premium content within the app. This may include:

• Stickers and emoji packs
• Custom chat themes
• Games or game credits (in super apps like WeChat or LINE)
• Cloud storage or file sharing upgrades

These purchases are processed through app stores, with a percentage of revenue shared with the platform.

What role does advertising play in monetizing chat apps?

Advertising is one of the most common revenue streams for messaging apps. Ads can be shown in various formats:

• Banner ads
• Sponsored messages
• Click-to-message ads (like in Facebook Messenger)
• In-feed ads (e.g., WeChat Moments)

Get a Free Demo

Read Also

5 Ways to Create New Revenue Opportunities with Mobile OTT Solution

How Referral Marketing Can Help to Grow Your OTT App

The post How Instant Messaging Apps Generate Revenue? appeared first on Revesoft Blog.

Let’s get started!

The Evolution of Fixed Line Operators

Fixed Line operators have come a long way since their inception. Initially, these operators solely provided landline telephony and dial-up internet connections as communication services. With the progression of time and technology, these operators widened their service portfolio and started offering broadband services as well. However, the advent of wireless technology and mobile communication posed a serious challenge in front of landline operators’ well-established business models. The market grew more competitive as mobile phones gained popularity which led to a decrease in the number of fixed-line subscribers.

The Present Scenario of the Landline Market

Mobile phones, specifically smartphones, have become a constant companion for a majority of the population around the globe. Specific to the U.S., more than 90 percent of U.S. adults who lived in households had an operational landline phone. Today, it’s less than 30%. This downward trend of landlines will continue with the growing popularity of mobile phones.

Current Problems of the Landline Operators

Landline, which was once a pride of every home has now become an antique piece in most cases. In recent years, traditional fixed-line operators have encountered substantial challenges.

Lack of Mobility

The absence of mobility is one of the biggest challenges for landline operators. Because landlines are typically fixed at a specific location, they lack the flexibility and mobility that businesses today need in their communication. Due to this, landline operators are unable to serve corporate clients who require mobile services for remote collaboration, thus leading to customer churn and limiting their growth potential.

Decline in Demand

With the introduction of mobile devices, landlines or fixed lines have almost become a forgotten thing that rests in some corner of the room. The flexibility of mobile devices in terms of ease of usage, lightweight, and multi-functionality has completely shadowed the landlines.

Growth of OTT Apps

The situation became worse with the huge penetration of smartphones loaded with OTT apps that make life easy and communication more real. When you have the flexibility to make a video call to someone residing thousands of miles away or send a file instantly in seconds, why would you take the pain of using a landline?

The growth of OTT communication apps such as WhatsApp, Viber, WeChat, etc. has caused a serious threat to both Fixed Line and Mobile Network Operators. A generation of “cord-cutting” customers have exited from fixed-line residential service switching over to OTT apps and mobile services. This led to a huge revenue loss for fixed-line operators.

Even mobile network operators are feeling the heat as subscribers are now using more and more OTT apps for voice, video calls, and text chats. This means that even if they have an active mobile subscription they don’t have much requirement to make ISD calls or do text messages as these can be done free of cost with OTT apps.

In this scenario, landline operators are the most affected ones as there has been a constant downfall in terms of subscribers due to their inability to match the services provided by OTT players.

The Solution – Launch Your Own Mobile OTT App

The message is very clear ‘Launch your own OTT app’. Yes! It’s the right time for landline operators to launch their own OTT app. They already have their infrastructure ready, so they only need to develop an OTT app, which will not only increase brand stickiness but will also boost their revenue growth.

Understanding Mobile OTT

Mobile Over-the-Top or mobile OTT services represent a paradigm shift in the way communication and multimedia services are consumed and delivered. This technology enables consumers to access a wide range of services from their internet-enabled mobile devices such as smartphones, tablets, etc. without relying on conventional fixed telephone lines.

In other words, we can say that the term Mobile OTT refers to the services and applications that deliver communication and multimedia content leveraging internet connectivity while running ‘over-the-top’ of conventional telephone infrastructure.

How Can Mobile OTT Benefit Fixed Line Operators?

Here are some reasons why landline operators should go for a mobile OTT solution.

Competitive Edge

Fixed-line carriers can beat the competition from other operators by embracing Mobile OTT. They can differentiate their services from traditional mobile service providers by offering unique OTT services, attracting a segment of consumers who value these offerings.

Gain Additional Revenue

Fixed-line operators can generate additional revenue by leveraging mobile OTT services to offer international calling packages. This will not only help in generating an additional revenue stream but also boost customer experience. With this approach, fixed-line operators can stay competitive in the market while fulfilling the needs of their international customer base.

Monetization through Mobile Ads

By integrating diverse ad formats, implementing location-specific advertising, and applying precision-targeted ads based on user data, carriers have the opportunity to generate revenue via mobile OTT apps through mobile advertising.

Retain their Lost Subscriber Base

Telecom regulator Trai in its latest paper to regulate internet messaging and calling apps like WhatsApp, Google Meet, Facetime, etc. said that with growing usage of over-the-top (OTT) applications for messaging, and voice communication, has led to a transition from voice and SMS towards data as a primary source of revenue for telecom service providers. The revenue share per user from data usage grew over 10 times between the June 2013 quarter to the December 2022 quarter, according to the Trai paper.

Considering the above statement, landline operators have the opportunity to tap into the trend of increased data consumption to generate greater revenue. They can offer customers data packages specifically tailored to mobile OTT services. Through this alignment of data packs with OTT usage trends, fixed-line operators can boost customer satisfaction.

Cost Efficiency

When compared with conventional landline networks, OTT services require much less investment. This cost-effectiveness enables operators to save up on their resources which they can invest in other areas, such as improving customer service or developing innovative products.

How to Get Started with Mobile OTT?

• You can contact a reliable white-label Mobile OTT app provider to get your branded app.
• After your OTT app is ready, you must announce the launch of your branded mobile OTT app to your customers/ audience.
• Your landline subscriber base can download the app on their respective devices and start the registration process.
• User authentication is done to complete the registration. Once done, users can start using your mobile OTT services using the app.

Case Study: Alaap Mobile OTT App

Now that we have discussed various strategies that fixed-line operators can adopt to regain their lost position in the market with the help of mobile OTT. Now, let’s take a look at a real-world example of how a renowned landline company regained its lost subscribers through mobile OTT.

How Mobile OTT Became the Game Changer for a Fixed Line Operator?

A leading landline operator BTCL – Bangladesh Telecommunication Company has been recently in the news after the launch of its OTT app Alaap. The state-owned Telecommunication Company which has seen a downward trend in terms of subscribers got 0.5 million sign-ups just 2 weeks after the launch of Alaap app.

Some of the interesting OTT features, that attracted consumers were Low-Cost International Calls, Video Calls, Video Streaming, Referral Credits, newsfeeds, etc., to name a few.

You can also read the case study here- https://www.revesoft.com/resources/download/case-studies/btcl-alaap

Why Mobile OTT is the Future of Telecom?

From the above information, it is evident that Mobile OTT in telecom has a promising future. You can also read our post on – OTT Business Messaging Market Forecast Report 2023-2027

Let’s take a look at some of the most compelling reasons:

Global Mobile Reach

Firstly, mobile OTT capitalizes on the growing global mobile network coverage and the ubiquitous adoption of smartphones. This fact makes it a communication platform that is easily available and accessible to everyone.

Cost Effective & Flexible

Secondly, mobile OTT presents an economical and flexible solution. Operators can cut down on their infrastructure expenditures while extending their services.

Adaptable & Agile

Thirdly, the versatility and agility offered by mobile OTT services empower landline operators to respond to the rapidly evolving customer tastes and emerging technologies, ensuring their relevance in a constantly changing market.

Data-Driven Insights

Last but not least, mobile OTT platforms are data-driven which means they can offer fixed-line operators valuable insights for better customer service.

Let’s Sum Up!

To summarize, we can say that mobile OTT has reshaped the conventional fixed-line operator model by offering users unparalleled convenience and flexibility. Mobile OTT definitely will be here for a longer period only to evolve more in the coming years. So it is the right time for Landline Operators to launch their own Mobile OTT app.

Looking for a Mobile OTT Solution?

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Read Also

5 Ways to Create New Revenue Opportunities with Mobile OTT Solution

How to Monetize Your OTT App For High Returns

The post Telecom Transformed: How to Convert Your Landline Service into Mobile Operations? appeared first on Revesoft Blog.

In this post, we are going to discuss the underlying revenue and business growth opportunities for communication service providers using softphones.

What is Softphone App?

A softphone for business is a piece of software, typically a mobile app that allows a user to make internet-based calls from the device. Softphones usually have a user-friendly interface and function almost similar to a landline phone.

To use a softphone, the user must have an internet-enabled device. This could be a computer, mobile phone, or tablet through which the calls can be made using the app or the web version of the software. Also, the user must have access to a VoIP headset, microphone, or speaker on their device.

Why You Should Use a Softphone App?

The need to use softphones lies in their ability to provide cost-effective, feature-rich, and flexible communication. It’s an ideal choice for modern businesses and individuals. However, softphones hold a special business opportunity specifically for CSPs i.e. Communication Service Providers. Here’s why CSPs need to have a Softphone app:

The competition in the telecom industry is growing rapidly. With this, CSPs just can’t go ahead with their traditional offerings – they need to innovate and improve their services. By offering value-added services like Softphones CSPs can stay competitive in the telecom market. 

• Softphones enable CSPs to build a communication ecosystem tailored according to the needs of their customers 
• CSPs can extend and diversify their service offerings to drive traffic to grow their user base while retaining their existing customers.

Softphone Examples: 3 Popular SoftPhone Services

In our everyday lives, we use softphone applications for personal and professional communication. Here are the top 3 softphone examples that are popular all around the world:

Skype

• Skype has over 300 million monthly active users and 40 million people use it daily.
• Developed by Microsoft, Skype is one of the most well-known softphone services.
• It offers voice and video calls, instant messaging, and group video conferencing.
• Skype is available on various platforms, including Windows, macOS, iOS, and Android.

Zoom

• Zoom averages 300 million daily active users in meetings.
• While primarily known for video conferencing, Zoom also offers softphone features.
• It provides high-quality voice and video calls, screen sharing, and instant messaging.
• Zoom is widely used for virtual meetings, webinars, and collaboration.

Microsoft Teams

• Microsoft Teams had 280 million daily active users as of 2023.
• Part of the Microsoft 365 suite, Microsoft Teams includes softphone capabilities.
• It offers voice and video calling, as well as team collaboration features

How does Softphone App Work?

Now that you are clear with the idea about the definition of a softphone, it’s time to discuss the working of a softphone app. 

Primarily, a softphone app operates by converting analog audio signals into digital data, which is transmitted over the internet using VoIP technology. Here’s a step-by-step explanation of how it happens:

Installation and Setup of the Softphone App

The first step that you need to do is download the app from the provider’s website and install the application on whichever device you want to use i.e. computer, smartphone tablet, etc. Once the application is installed, you need to configure it by creating your account. You can take the help of your service provider to complete this step. 

Ensure a Stable Internet Connection

Having a strong and reliable Internet connection on your device is essential for using the softphone app. Your internet connection could be in the form of WiFi, ethernet, or mobile data, but ensure it has high speed. 

Audio Conversion

When a call is initiated using the softphone, the audio signal or the voice is picked up by the device’s microphone from where the softphone app converts this analog audio signal into digital data. 

VoIP Transmission

Now the digital voice data is packaged into data packets. These packers with the help of VoIP technology are transmitted over the Internet so that they can reach the intended destination. 

Receiving and Decoding of Digital Data

On the destination side, the softphone app of the recipient receives the transmitted data packets which are then decoded and converted back to audio signals. 

Audio Output is Received

The converted analog signals are received by the recipient and played through their device’s speaker which allows them to hear the voice message of the caller. 

Call Management Features

Softphone for business usually offer various call management features such as call recording, voicemail, and call transfer, which are quite useful for users, especially in business environments. 

Data Encryption and Security

Softphone apps ensure the security of data transmitted over the internet during calls by employing encryption protocols. With this, softphones keep unauthorized access and eavesdropping at bay. 

Features Offered by a Softphone for Business

A softphone allows users to do the following:

• Make and receive Audio/Video Calls
• Manage contacts – adding, removing, blocking contacts
• Instant Group and one-to-one messaging
• Media sharing – files, photos, and documents
• Location Sharing and tracking
• Personal DID numbers

While there are several other features that a softphone for business can offer, it is all up to the requirements of the business.

15 Best Softphone Apps for Businesses

It’s valuable to know which platforms are leading the way. So, here’s a compilation of the top 15 softphone apps for businesses:

REVE OTT

It’s a customized & white-labeled softphone app that enables communication service providers, landline, and mobile operators to launch their branded OTT app service on their existing networks. REVE OTT offers advanced and distinct features including built-in virtual Roaming, Personalized Ad Targeting, Personal DID Numbers, Support for rich content, etc. 

FastCall

This softphone application was primarily designed for Salesforce and has continued to evolve since then. It allows users to make and log calls, track call data, and manage call queues efficiently. Some of the major features are Outbound calls, Call routing, Inbound calls, and SMS. Video calls and conferencing, Call recording, Call routing, and Call integration with the Salesforce mobile app.

3CX

It supports standard calling features and supports calls from desktop and mobile. This is suitable for small and mid-sized businesses. It’s a no-hassle product and offers pricing based on the number of simultaneous business calls. 

Zoiper

This is also a popular VoIP softphone application that enables users to make voice and video calls over the internet from various devices. Its app is available on multiple platforms like Android, iOS, Windows, etc. Zoiper 5 is one of their latest products that offers a free plan. 

Grandstream

Grandstream offers a range of VoIP phones, IP video phones, and multimedia communication solutions, catering to businesses’ voice and video communication needs. This is a free softphone app and supports features like background mode, proximity sensor for in-call touch screen and keys lock, auto rotation

Avoxi

Avoxi provides cloud communication services, including virtual phone numbers, call center software, and global VoIP solutions, serving businesses with international communication requirements. It comes with features like features like click-to-dial, call forwarding, and more.

KloudTalk

KloudTalk is a cloud-based contact center software that empowers customer support teams with features like intelligent call routing, IVR, voicemail-to-email, call analytics, and integration capabilities. Its pricing is quite reasonable and offers an intuitive user interface which makes it easy to use. 

Five9

Five9 is a cloud-based contact center solution that offers omnichannel support, automation, and analytics, enhancing customer service and sales operations. Some exclusive benefits of Five9 softphone are easy-to-access CTI web services and a toolbar, quick deployment of a complete contact center, easy addition of contact center agents, etc. 

LinPhone

LinPhone is an open-source VoIP application that allows users to make voice and video calls, enabling secure and customizable communication experiences. Some key features offered are HD audio and video calling audio/video meetings and group calling, secure communications with post-quantum end-to-end encryption, instant messaging (IM), group chat and file sharing, and interconnections with Apple’s and Google’s push notification systems.

Telzio

Telzio provides business phone services, including VoIP calling, virtual phone numbers, and cloud-based communication solutions, tailored to meet business communication needs. It’s easy to deploy, manage and scale. 

LiveAgent

LiveAgent is a helpdesk and live chat software that offers multichannel support, ticketing, and customer engagement tools for businesses to manage customer interactions. It’s a feature-rich softphone software for B2B & B2C. Some key features include smart call routing, IVR and Call back options, Call tracking, logs, reports, and call recordings. 

Convoso

Convoso is a cloud-based contact center platform offering outbound and inbound call center solutions, designed to improve customer interactions and agent productivity.

Nextiva

Nextiva offers cloud-based communication and collaboration tools, including VoIP, video conferencing, and team messaging, designed for business communication efficiency.

Evoice

Evoice is a virtual phone number and business phone system service. Users can enjoy features like call forwarding and professional greetings to enhance business communication.

GoToConnect

This is our last pick. GoToConnect is another popular cloud-based business phone system that provides features like video conferencing, messaging, and call routing for seamless communication and collaboration. It offers easy access through computer, mobile, smartphone, tablet, etc. 

The very next question that comes to mind is how to get a softphone for business. Let’s find the answer.

How to Choose a Softphone App for Business?

Well, there are two approaches to choosing a softphone for business. Let’s discuss them.

Create the App from Scratch

The first way is to hire your team of developers, designers, testers, and other resources to execute the software development process. You need to make sure that your resources are skilled and experienced so that you don’t have to spend time and money on training them. Further, you need to understand that executing the development project yourself carries a lot of risks of bugs and errors that can appear during any phase. 

Opt for a White Label Softphone for Business

Certainly, every business wants to save time and money when it comes to software development and white label solutions are a perfect answer. A white label softphone solution is a ready-made software or app that is developed by a software provider such as REVE OTT. Investing in such an app would simply mean that all the hassle of software development gets eliminated.

Benefits of White Label Softphone

A Customized Product

Another benefit of opting for a white label solution is that you get to customize it the way you want. The look and feel of the app can be tweaked as per the image of your business or brand.

Significant Savings in Time

We cannot demean the value of time. White label solutions help in significant time savings as the product is already developed and only a little time is needed for customization.

Reduced Costs

When it comes to cost savings, a white label softphone would be a big yes as you only need to pay for the service and not the whole development process which is quite expensive.

Which Platform is Best for a Softphone?

Today, mobility is a necessity. People use different types of devices to communicate. Due to this, it becomes important that the softphone you choose must be able to support some of the major platforms such as Android, iOS, Windows, and a web version.

REVE OTT – A Reliable and Advanced Softphone for Business

REVE OTT is a VoIP-based white label mobile OTT app that allows communication service providers to have their branded communication app and launch the service on their existing network. Some of the most useful features offered by REVE OTT are:

High-Quality Audio & Video Calls

App users can enjoy high-quality audio and video calls just from anywhere around the world. No disturbances, lags, or pauses offer them a superior and remarkable calling experience. So when connecting with colleagues that are far away through business conferencing, the softphone app ensures crystal-clear voice quality.  With such superior and seamless communication and collaboration, users can engage in meaningful and productive conversations. 

 Encryption for Calls & Messages

With end-to-end encryption for calls and messages, user data remains completely safe from cyber threats. The softphone app prioritizes the security and privacy of user data by ensuring that data exchanged during the calls is securely encoded and remains inaccessible to unauthorized users. It offers assurance to your users that they are in safe hands. 

Instant Messaging

With this feature of white label chat app or custom app, users can communicate with each other in real time. The biggest benefit of real-time communication is that messages are delivered and received instantly which leads to efficient and engaging interactions. Furthermore, one-to-one and Group messaging along with stickers and emoticons make conversations more interesting. This helps in adding a touch of fun or emotions between the participants. You can read our post on How to create a messaging app like WhatsApp?

Media Sharing

This is a powerful feature of the softp[hone app that takes communication between users one step further. With this functionality, users can easily share files, photos, and, videos for both personal and professional use. In business environments, this feature becomes a valuable tool for collaboration and productivity. Users can effortlessly share business-related files such as presentations, spreadsheets, and documents. It also enhances remote work scenarios where visual demonstrations are required.

Calling Minutes Packages

Users can avail calling packages for different countries such as the US, UK, etc., as per their needs. It lets users enjoy longer calls and more minutes at lower rates. In other words, we can say that the Calling Minutes Packages feature provides users with flexibility and cost-effectiveness when it comes to international calling. Rather than being charged per minute at standard rates which are usually very high, users can purchase these calling minutes packages tailored to their specific destinations.

Location Sharing & Tracking

This feature makes address tracking a lot easier. Users can share their exact location with others without any location restriction, leading to seamless navigation and coordination. This feature is particularly useful in business and professional scenarios. For example, in logistics and field operations, dispatchers and team members can use the feature of location sharing & tracking to locate delivery drivers, field technicians, and sales agents. This helps in optimizing routes and ensuring timely service.

Referral Credit

It’s a great way to step up your sales and marketing initiatives. By referring the app to friends and families, users can earn referral credit which they can use for recharging, etc. This means that this feature turns your existing users into your brand advocates. Users are motivated to refer the app to their friends and in turn, they receive rewards. Overall, it is a win-win strategy for both the users and your business. 

Web Messenger

It’s a cutting-edge feature of the softphone for business that lets you provide your customers with a superior communication experience. They can enjoy messaging, voice/video calling, and, file sharing even from a PC. This means that it extends communication capabilities beyond mobile devices. By providing a web messenger, the softphone app offers convenience and flexibility to users as they can seamlessly switch between devices without any disruptions in their conversations. 

Virtual Roaming Solution

You can offer mobile subscribers access to international roaming services using this feature. It saves your precious time and money as there’s no need to build a mobile roaming network from scratch. With this in-built feature, the softphone app eliminates the need for creating and building a physical roaming network from scratch. It saves precious time and resources for the business and leads to cost savings for the user. 

Multiple Recharge Options

App users can recharge their accounts easily using any of the 3 available payment options – Credit/ Debit Card, PayPal, and Recharge Card. This means users can choose a payment option that aligns with their needs and convenience ad can continue enjoying uninterrupted communication services within the softphone app.

Auto Sign Up

Softphone users can sign up to create their accounts instantly using this user-friendly feature. It automatically turns their mobile phone number into their PIN for hassle-free onboarding into the app. It simplifies the account creation process, thus adding to the reliability of the softphone app. 

Benefits of REVE OTT

White Label & Customizable

You can customize REVE OTT in terms of app version, skin, language, and settings as per your brand’s image. Certainly. This helps in gaining an edge in the OTT market.

Best Quality in Low Bandwidth Areas

REVE OTT let users enjoy crystal-clear high-definition audio and video calls just over any connection. Even restricted networks and low bandwidth areas are not a problem!

Faster Calling & Messaging

Make uninterrupted voice/video calling and messaging by using appealing emoticons, easy media sharing, instant location tracking, and much more with just a few taps.

New Revenue Streams

With a customized OTT app and service, REVE OTT opens doors to several new opportunities to capitalize on your existing user base and generate new revenue streams.

Conclusion

Creating a softphone app for business communication offers various benefits that save time and money. If you decide to create your business softphone app by yourself, then you must have a thorough understanding of VoIP i.e. Voice over Internet Protocol technology. You also need various other resources such as a technical team of programmers and coders, designers, testers, etc., who can create and test the app.

However, by opting for white-label technology, businesses can easily create a cost-effective communication solution without having to make any huge upfront investment. The plethora of useful features offered by the softphone apps is simply amazing. Overall, it seems that investing in a white label softphone app presents a smart and strategic approach for businesses to amplify their communication game. 

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Note- This post has been updated with the latest information on 10-11-23.

The post What is a Softphone? Working, Uses, Features & Top 15 Picks appeared first on Revesoft Blog.

First, let’s take a look at some of the statistics:

• WhatsApp grabs the first rank amongst the top messaging apps by country.
• As of April 2022, WhatsApp had approximately 2.44 billion unique active users worldwide.
• More than 100 billion messages are sent each day on WhatsApp.
• The average WhatsApp user on Android spends 38 minutes per day (19.4 hours per month) on the app.
• In the US alone, the number of WhatsApp users has increased from 68.1 million to 85.8 million from 2019 to 2023.

Now with the above stats, it is evident that WhatsApp has reached every nook and corner of the world. It is  an extremely popular app amongst the masses. The idea of launching a WhatsApp-like communication app in the market has enormous potential. If you choose the right path then it will certainly bring fruitful results.

Top Requirements to Build a WhatsApp-like Messaging App

It is important to understand that there are two ways to proceed with the development of a messaging app. The first approach is to create the app from scratch. This means having your development team which demands a huge investment in terms of time, money and other resources. Also, it carries the risk of development errors and bugs which may show up after the app gets launched in the market.

Now, the second approach is to get a White label WhatsApp messaging app. You get a ready-made, fully-functional app customized according to your brand’s image and requirements. The investment in terms of time, money and other resources is comparatively quite less. Also, the risk of bugs and errors is minimal as the product is already running in the market.

If you decide to choose the second approach, i.e. build a white label WhatsApp, then you can simply go with REVE OTT to ease the process further.

What is REVE OTT?

REVE OTT is a complete white label communication solution built exclusively for communication service providers. It is for CSPs who are planning to create their VoIP-based mobile OTT app and launch the service on their existing network. This solution can be white labeled and customizable. It means CSPs can get this app tailored as per their business needs and brand’s image.

What are the Features Offered by REVE OTT?

When you plan for a messaging app solution, you need the best features in your app. This is important to thrive and succeed. Having just another bunch of ordinary features that are hardly going to catch anyone’s attention is not going to work. REVE OTT is an all-in-one communication solution that offers a variety of advanced messaging features. These features can help you in exceeding others in the market. Let’s take a look:

High-Quality Audio Video Calling

Voice and video calling is an essential requirements for mobile communication these days. Not every app offers the superior quality of service that a business requires. REVE OTT provides high-quality audio-video call. This allows your customers to stay connected over any network without any disturbance.

Solid Security With End-to-End Encryption

User data that revolves around calls and messages is extremely critical. Bad actors can misuse such data which can be damaging for both the company and the customer. REVE OTT ensures that all the communication that happens through your white label chat app is secured by the latest end-to-end encryption techniques. 

Real-Time Messaging

When the trend of instant messaging entered the market, no one thought that it would soon become an essential requirement for communication around the world. Chatting with friends, family, colleagues in real time is simply precious and immeasurable. REVE OTT supports one-to-one and group messaging. It makes it even more interesting for your customers with different types of stickers and emoticons.

Media Sharing

Sharing files, photos, videos, and several other types of documents, both personal and professional, has become an absolute necessity in today’s digital world. REVE OTT lets users share all types of media in real-time with each other with just a few taps.

Calling Minutes Packages

International calling becomes quite easy and affordable with calling minutes packages. With REVE OTT, you can offer your customers varied calling minutes packages. These packages are for different countries such as the US, UK, etc., which they can purchase as per their need.

Location Tracking and Sharing

Address tracking and sharing feature sounds more useful for security and emergency purposes only. However, users find this as a tool to stay informed about each other’s physical location and also for visiting one’s place. With REVE OTT, you can get this valuable feature in your messaging app.

Referral Credit

This is an extremely useful feature for both the business and customers. The business gets the opportunity to boost its sales and marketing initiatives. The customers get the benefit of credit for referring the app to their near and dear ones.

Web Messenger

What about having a messaging app that not only works on mobile but also on the PC? Your customers are certainly going to love this convenience. With REVE OTT white label solution, your customers will be able to enjoy messaging, voice/video, calling and file sharing from the web as well.

Virtual Roaming

Having your white label WhatsApp messenger app with REVE OTT means it comes with a default virtual roaming solution, so there is no need to build a roaming network from scratch. Your subscribers can benefit from international roaming services using your communication app.

Tech Stack for REVE OTT

REVE Mobile OTT solution incorporates the latest trends in audio codec and transportation technology so you need not to worry about keeping up with the market trends. It uses:

• Up to 1024 Bit RSA Encryption
• Session Initiation Protocol (SIP)
• Supported Codecs – g729, AMR, GSM, g711, and Opus
• UDP and TCP Transport
• Runs behind NAT or private IP
• Supports 3G/4G, GPRS, EDGE, and Wi-Fi for internet connectivity

What are the Revenue Opportunities using REVE OTT Solution?

REVE OTT is a customized OTT app and service useful for the communication service providers. MVNOs, MNOs, VoIP Carriers and VoIP service providers can use it to gain profit from their existing customer base.

Some key areas where service providers can gain revenue are:

• Virtual Roaming Services can generate significant revenues
• Gain revenue from global Voice calling & SMS.
• Personalized Ad targeting through the segmented user base
• Sell Personal DID Number to the end-user
• Offer Mobile Top-up to users
• You can sell VAS service from OTT Application

And many other ways… Read more.

As of 2021, over 3 billion people across the globe have used messaging apps.

Don’t lag, get your WhatsApp-like messaging app with REVE OTT. Get in touch with us for getting answers to all your queries.

Read Also

Why You Should Create Your Own WhatsApp like Messaging App?

How Much Does it Cost to Build a Messaging App like WhatsApp or Telegram?

The post White Label WhatsApp – How to Get it For Your Own Brand? appeared first on Revesoft Blog.

When we talk about OTT messaging platforms, there’s much more than just WhatsApp. Today, messaging apps like Viber and Telegram have also acquired a prominent place in the communication landscape. It is interesting to see that OTT messaging platforms are also entering the business world, bringing lucrative and exciting opportunities for communication service providers of all shapes and sizes.

According to a GlobalWebIndex’s ‘Messaging Apps Report’, almost 90% of the global internet population use some form of OTT apps to communicate. So let us first get a quick understanding of what OTT business messaging is all about. It’s basically the communication that happens between brands and their customers through the exchange of messages in the form of texts, voice, video, etc. While cost of interaction through OTT is lower as compared to other traditional communication channels, there is also no dependence on telecom companies.

OTT Messaging Platforms : Recent Developments

Before we further delve deeper into understanding the utilization of OTT messaging Platforms for business growth, let us first look at how some of the big OTT messaging players are making it in the world market: 

Facebook Messenger

It emerged as one of the biggest platform for consumer engagement by offering a wide set of useful messaging features such as instant chat, media sharing, group messaging, voice message recording, live video chat and calling. Last year, on its 10th anniversary, Facebook added some more exciting features to the Messenger like cash gift, group chat poll games, birthday expression tools, direct contact sharing, etc.

WhatsApp

The purchase of WhatsApp by Facebook in the year 2014 was certainly one of the most impactful events in the OTT landscape and it certainly paved the way to the future of OTT. This platform also stepped into the business messaging realm in 2018 by launching WhatsApp for Business and has been a popular choice amongst many businesses around the world since then.

Apple Business Chat

One of the biggest multinational technology companies, Apple Inc., made their move into the OTT business space when in 2017 they announced the launch of Apple Business Chat. This business chat service straddles between text messaging and OTT messaging as the chat lives inside the Apple’s proprietary messaging app.

So now, we are clear with the idea that even the giants have made great investments in OTT messaging technology, specifically for the business purpose. That being said, if a communication service provider wants to drive more traffic and grow his business by reaching new users while retaining the existing ones, then OTT messaging is the channel they should learn, test and explore.

OTT Messaging Platforms – A growth opportunity for Communication Service Providers

One question that might arise into your mind – Why OTT? Why not any other space? Well, here’s the answer.

The primary goal of communication service providers or any other business is to grow their user base and ultimately grow their business. So they need to be there where the masses are and OTT is the right space for it. But how do you get started? How can OTT messaging platforms help you generate more profit? Honestly, there’s no single way to do it.

First of all, you need to ensure that your OTT messaging platform provides customers or users with a coherent brand experience. To achieve this goal, we’ll take you through some of the most useful OTT messaging app features to give you the best chance to grow your revenue.

Branding

Your business products are a reflection of who your brand is. So when you are choosing the best  from OTT messaging platforms for business communication, make sure the app is in agreement with your business image. Opting for a White Label Messaging app is quite a popular choice amongst businesses, so look for

• Business logo adding facility
• Choosing colors in accordance with business
• Business name adding facility
• Choosing language as per requirement

Obviously, if the business messaging platform looks like your own product than certainly it adds a sense of more professionalism and dedication to your work. It also offers a competitive advantage to your brand over others in the market.

Group Messaging

While the messaging app should have an instant one-to-one chat feature, it should also support the ability to let people communicate together at the same time and place. Whether it’s your team discussing about achieving a project’s milestone or one of your customers having a fun chat with his group, the messaging app should let them do that through group chat feature.

Security

Data security and protection is everyone’s priority these days. You can’t help but provide guaranteed security of data that goes through your app to all those using it. To ensure this, you need to look for an app that makes use of end-to-end encryption. Since it is about having an assurance that nothing bad can happen to your business data and those involved in it, pay attention to who you are trusting.

Media Transfer

We all know that sharing files and folders is quite common in business and everyday life too and there’s no count for it. Why not have a messenger application that let users send and receive different types of media files and documents just with one tap? It will make things so quick and easy! For the business itself, this not only improves flow of information and work organization but also boosts productivity. On the other side, it will be a useful tactic that will keep the customers engaged.

Capacity

It will take just one disturbed call for your customers to lose their faith in your app. Don’t let that happen! As you cannot keep an eye on the server activity and how crowded they are, it would be wise enough to opt for an app that is designed and developed to work just ‘great’ even when there is low bandwidth or in a restricted network.

Video Call

While text based chat has its own importance and place, video chat is also becoming a prominent mode of communication these days. Not just for calling friends and family, video calling is now widely used in different business scenarios as well. To ensure that video communication through your messenger app offers a pleasant experience to its users, look for HD video calling facility.

User-friendly Design

It is one of the primary reasons why one uses a certain app over and over again. If your OTT messaging app has the ability to make that first impression along with ease of communication and user satisfaction, then customers are going to stick, no matter what. So make sure the design of the app is not complex.

The above mentioned points will help you launch an OTT Messaging platform that can attract users and shall be a useful part of your customer engagement strategy.

How to Grow Sales using OTT Messaging Platforms?

Now, we shall move further to discuss the strategies that can help you monetize your OTT messaging platform. Let’s take a look:

Target Ads Wisely

The primary objective to launch an OTT messenger is to generate more business revenue. Retaining existing customers and attracting new ones by offering rich features is one thing, but you can also try your hands on targeted advertisements which means showing ads to users based on their interests, demographics, etc. This is a good way to increase ROI for your business.

Retain Roaming Revenues

By offering a robust roaming solution that works through the OTT app, communication service providers can benefit greatly in terms of improved customer loyalty while retaining the international roaming revenue stream. It is crucial to understand that with an app based roaming solution, end users can save up to 90% on their international roaming charges which eventually adds up to the longevity of your business.

Offer Subscriptions

For consistent and reliable revenue generation, you can offer a subscription based model to your app users. But bear in mind that users should receive consistent value from the OTT messaging platform, otherwise they will lose interest and leave. By adding new and powerful set of features every now and then, you can take leverage of this model.

Communication Service Providers can offer multiple plans with options to upgrade, downgrade and cross-grade (app users can switch from one subscription plan to another comparable one).

Balance Transfer and Pay Online Facility

Modern day users prefer to transact online through credit/debit cards, net banking and other digital methods. Having an online payment facility will be an important factor to engage them in your app. It might appear as a simple feature, but is certainly going to give you concrete results or outcomes.

In –app Purchasing

It’s another effective strategy to generate sales from your OTT messaging platform. When planning to add the option of in-app purchasing for your users, make sure you provide them a seamless and pleasant purchasing experience, otherwise there might not be any significant conversion. You can offer consumable items like coins which are to be replenished by the user as they use the app. For example, playing a game. The other way could be by offering non-consumable items like purchasing stickers, emoticons, booking a ticket, etc.

Reach, Engage and Monetize your Customers

It won’t be wrong if we say that the OTT business messaging is still an emerging space and holds room for lots of new opportunities and experimentation. Also, whenever it is about business growth, remember that your customers are individuals who have their individual choices. It is you as a business, who has to treat them accordingly because that’s the best way to sustain a real and long-term relationship with your customers.

Looking for a Mobile OTT Solution?

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Read Also

How Mobile OTT is Ruling over Telco Operator

How to Monetize Your OTT App For High Returns

The post OTT Messaging Platforms – How to Use It to Grow Your Business? appeared first on Revesoft Blog.

By 2025, two-thirds of mobile connections will be on high-speed networks.

Today’s generation is on a continuous search to find new and preferred ways for message communication due to which their choice is shifting from SMS to OTT Chat. Although SMS still holds its importance when it comes to A2P SMS, OTP and transaction messages, one-to-one chatting through SMS has seen a decline in these years. 

It is interesting to know that 3.3 billion people access the internet via mobile and by the year 2025, 72.6% of internet users will access the web via mobile only, using their smartphones.

While WhatsApp is ruling the OTT messaging market with over 2 billion active users, Facebook Messenger and WeChat follow it with 1.3 billion and 1.2 billion users respectively.

What Helps OTT Platforms Outstand?

So what exactly is driving this movement? When we compare the two, there are several different features available in both, but the features offered by OTT chat certainly outshines the regular text messages. Let us delve deep into it:

More Cost-effective than SMS

One of the major reasons for the extensive uptake of OTT chat is that it is less expensive than the traditional SMS. The charges are based on one’s internet subscription rather than per message or number of messages. For SMS Service, carriers or telecom operators charge a certain amount per message which results in more cost for long messages. As long as you have internet data and the OTT app installed on your device, you can send as many messages as you want. So technically, we can say that mobile OTT apps are ‘free’ of cost which is great.

Offers Better User Experience

These days, the need to stay connected electronically all the time is quite strong. Consumers want to get real time information and not waiting. Users want to know whether their message was read by the sender or not. For all such requirements and preferences, the read and delivery reports of the OTT chat comes of great use. Also, the ‘typing’ feature keeps the users engaged. These features certainly add to better user experience.

OTT Chat Enables Group Communication

Another trend that surfaced through OTT chat platforms is the ability to communicate within a group. This one thing is completely missing from SMS service. Text Messages only provide one-to-one communication which is why turning to OTT apps seems to be of great benefit. With an instant messaging app, one can easily create groups by adding people and chat with them. Not only by sending texts, but they can do audio and video calling with groups in real time.

OTT is More Convenient

Variety is the spice of life. Users are always looking for communication tools that allow them to have fun and also look cool. OTT chat perfectly suffices this need as by having an internet connection on their device, users can do chatting by exchanging messages over the mobile OTT app. What’s more? Besides sending text, users can make use of different types of GIF’s, emojis, sound effects to add feelings to their messages and convey their emotions in a better way.

OTT Chat is Free of Limit

One of the biggest problems with traditional SMS was the character limit, which was a big hindrance for users to send long messages. SMS has a limit of 160 character with only one link that can be added per message. However, with OTT, the instant messaging does not impose any kind of character limit which means users can send lengthy messages without any hassle. Also links can be added in the message without any limitation.

Supports Multimedia

Though exchanging pictures was possible through MMS that worked on SMS protocols, it certainly lacked quality. Clearly, SMS was never fit to accommodate the modern needs of rich and high quality content and was always a basic tool for short messages. Receiving pictures, audios, videos and other rich content in high definition is a usual thing nowadays, thanks to OTT messaging. Though there are some limitations to the size of files being shared, it is still a significant benefit over the traditional SMS.

OTT Chat is Taking Over!

Though SMS functionality will remain an integral part of the phone system, the OTT is taking over the leap as it suffices the consumers’ engagement preferences. There’s no denying the fact that SMS has proven itself as a technology but the features offered by OTT are highly desirable today. After understanding the benefits of OTT chat over SMS, one may still be lost for ideas so as to which channel is best suitable for them. You can reach out to our experts to get one on one consultation.

Contact for Free Demo

Read Also

How Mobile OTT is Ruling over Telco Operator

Which Mobile OTT Features Let You Win Tough Market Competition

The post Why OTT Chat is Becoming More Popular than SMS Messaging? appeared first on Revesoft Blog.

Over-the-top (OTT) companies like Netflix, Skype, and Google are posing a serious threat to the telecom industry as customers prefer to use OTT apps instead of traditional voice and messaging services. For instance, Global OTT SMS volumes are exceedingly high, so telecom operators are facing a decline in average revenue per user (ARPU).

According to a survey by Adlittle, already 25% of the total cross-border international call minutes are totally represented by Skype calls. Though Netflix, Amazon Prime Video, Hulu, etc., are ruling the charts of OTT content consumption with 70% of the consumer base, that does not close the doors for those aspiring to enter the market and are ready to fight back. Consumers still look up to other media channels to fulfill their content requirements which opens the doors of opportunities for telecom operators. (Reference)

But, what do you think of the Rise of Mobile OTT Service? Can it be considered an innovative opportunity for Telecom Operators apart from it’s risks?

Well, a telecom operator can either, see the upsurge of Mobile OTT service as a cause of major upset and keep counting the loss or, can consider for the rise of OTT as an opportunity and plan smartly to fight back to the field.

As we know that every opportunity comes at a risk and so does this. Diving headfirst into OTT would simply be sheer wastage of time, money and resources. In order to achieve success, a telecom operator must focus on creating a plan and adopt unique strategies to gain back the lost revenue over the rise of mobile OTT service.

What makes Mobile OTT Service popular?

By the year 2026, Over-the-top media revenue is likely to hit the mark of 210 billion US dollars, which is more than double the 106 billion generated in the year 2020. (Source – Statista)

OTT apps like WhatsApp, Skype, Facebook Messenger, Viber, Telegram are preferred among most users mainly because of availability of free of charge services through a richer user experience, and offering consumer sweet-spot features like cartoon stickers, emoticons, etc.

In addition, OTT richer user experiences include users being able to send large pictures or videos instantly, create group chats and can even see when the other person is typing a reply. These kinds of features provide real-time and friendly interface experiences to the users. Really alluring for OTT customers, right?

So, what about Telco? What steps can operators plan, rather than their traditional services, to gain back their lost position to the robust customer base?

Well, initially to avoid this one-sided influence of OTT players, Telecom Operators should plan to upgrade their traditional and costly SMS, Voice Call services as a precautionary measure.

What is the Solution?

Smart mobile operators have already realized that OTT in telecom can be an opportunity if they play their cards right at the right time. It’s high time, telecom industry should follow the walkway of OTT companies and save their existence in the market. Instead of developing new features for their traditional services, Operators should focus on changes and build Telco OTT apps.

And what if, with the help of OTT solution providers, telecom operators can build their own OTT app? Beside buying or partnering with OTT companies, the initiative of Telco introducing its own Mobile OTT Service, will enable all Telco operators to prove their strong existence in the Market.

How? Telco Operators by providing an open, consistent, and globally interoperable messaging service to its robust customer base, in a very cost effective way like Mobile OTT Service, can rise-up to the number one position all over again.

In recent years, operators have also started testing the waters in the in-house content and app development space. Bharti Airtel is a pioneer in this area, and has launched various apps for songs, movies and gaming.

However, a recent star in this field is Indian operator Jio. This Company has launched a slide of apps that are similar to popular apps like WhatsApp, Google Drive, iTunes and Apple Wallet in their features, but are more customized for the Indian users.

Now, if an operator builds its own telecom OTT app with the help of a solution provider, they have certain advantages.

How Telco OTT Apps will be useful for operators?

Offering wider features in smartphones

Telecom operators can provide chat-based games, mobile learning, smart ads and promotions which will also enrich their core products and offers to their customers.

More customizable Interface for the customers

Building a bespoke OTT application in-house gives the operator complete control over it as well as the freedom to customize. If operators partner with any OTT company, they will need to follow some regulation which can be avoided by building the app on your own.

Growth in revenue flow

Stats reveal that 65% of a company’s business comes from existing customer base. Mobile operators can capitalize by enabling their own OTT service to offset their declining revenues and it is very easy for them because operators already have a strong customer base in the market. And, almost 16% of operators believe they will generate incremental revenue from OTT services. (Source- TelecomAsia)

Deepens the relationship between customers and the operator’s brand

Launching an own OTT app can help operators to upraise loyalty as users feel relaxed as they get overall package by operators, creating an alluring point of differentiation for new operator customers.

Building Relationship with other network subscribers

By developing their own OTT app, a telecom operator can attract and build strong relationships with other network subscribers. This process can generate a big amount of revenue with a strong customer base. For example, we can see the history of Airtel, the first operator to introduce in-house OTT services with the launch of Wynk Music, a carrier-agnostic mobile application in September 2014. Wynk Music offers an intense library of over 1.7 million songs in eight languages, which received an overwhelming response with about two-thirds of users accessing it through rival operator (non-Airtel) networks. Thus, such carrier-agnostic apps can help operators build relationships with the subscribers of other networks

Why Telco Operators Should Go for  OTT Solution Providers?

Telco Operators have three options to assess their OTT service strategies:

• Build own OTT app through customization with the help of solution providers
• Buy a ready and developed OTT system
• Partnering with existing OTT player(s).

Among the above three options, the last two (Buying and Partnering) don’t come with full freedom to the owner. If any operator buys or is a partner with an existing OTT company, both parties need to follow and act based on shared agreement.

On the other hand, if a Telco operator builds its own OTT app through an OTT solution provider, it’s going to be a completely third-party control free solution. In addition, it is less risky than Telco companies trying to do everything on their own.

Because, if Telco companies do not set a team of extremely dedicated developers and a customer support center (which is a matter of high investment), it can bring a disastrous result for them.

Contact for Free Demo

Read Also

How Mobile OTT is Ruling over Telco Operator

Which Mobile OTT Features Let You Win Tough Market Competition

Note – This post was updated on 21-02-2022. 

The post Own Telco OTT Service – A Healer for the Telecom Industry appeared first on Revesoft Blog.

What a pleasant transition of VoIP service to Mobile VoIP after 20 years of launching! Popularity of wireless devices like mobile phones, tablets, etc., is growing day by day, not only at personal level but also at Enterprise level. Enterprises are relying on mobile VoIP features for official communication rather than traditional landline connection or GSM calling option. Moreover, they are letting BYOD (Bring Your Own Device) in order to ensure maximum use of resources using VoIP for bigger cost saving and optimizing the utilization of resources.

Mobile VoIP – Current Trends!

As per statistics, the number of smartphone users in the world today is 6.64 billion. This number is expected to reach 7.33 billion by the year 2025, as per the forecast figures by Ericsson and Radicati group. These statistics make “Mobile VoIP” a name of revolution for doing long distance, international calls at a very lower rate. User dependence on flexible features of mobile VoIP are taking mobile VoIP to a new edge of success.

What are those “flexible features” of Mobile VoIP? By using wireless mobile phones as a VoIP device, it’s cheap and user-friendly to make international calls, roaming calls, sending instant messaging & more. At present, by the blessings of good quality and high speed 3G, 4G, LTE, Wi-Fi, VoIP market leaders are embracing Mobile based VoIP  services.

Mobile VoIP – What’s Ahead?

Few years ago, it was just the future of VoIP service. Now, mobile VoIP apps are among the most popular applications with exciting cost-effective features offered by VoIP Service providers. But what is the future of Mobile VoIP?

According to figures, the mobile VoIP market is expected to reach 58.21 billion by the year 2025. Can you guess what services of mobile VoIP will dominate the future market? Unified Communication service for enterprise communication and unique features of Mobile OTT service, etc. are the future of mobile VoIP. It will be a huge business opportunity not only for MNOs, MVNOs, VoIP Service providers, Carriers, ITSPs, ISPs but also for emerging new entrepreneurs.

Unify your corporate communications with your smartphone

Unified Communications Market size is projected to reach USD 96.0 billion by 2023; as per a new research report by Global Market Insights, Inc. (Source- Global Newswire)

What is Unified communication or UC? UC is an extraordinary feature of mobile VoIP which lets you make use of business communication functions and features via a mobile phone. For example, not only in the office but also from remote places, you can remain in touch with your office work, access corporate directory information, securely send messages to colleagues anytime, check the presence and availability of other colleagues, log into your office voicemail through your mobile handset.

Popularity of Unified Communications Platforms

According to statistics, 81% of employees feel that collaboration apps improve the overall productivity of the company. Leaving behind the legacy systems, companies are undergoing digital transformation.

UC requires downloaded client software, so make sure it works with your handset. It’s really popular among the corporate culture because UC is a highly secure platform for transmitting any sensitive official information. So, Enterprise officials can easily rely on the platform.

Since the Covid 19 epidemic happened, the demand for remote work increased dramatically along with the BYOD culture. With this, there has been a surge in the demand for standardized enterprise communication tools providing growth opportunities for companies operating in the unified communications market.

Ease Your Life with Mobile OTT

Experts say OTT app usage will grow to a $120 billion industry by 2022, and $200 billion by 2024. Mobile OTT is the most popular service of Mobile VoIP. Using Mobile OTT apps, users can experience all the real-time instant features (Calling, Messaging, File Sharing) through a secure platform. The Mobile OTT is popular because of its cost-effective features and friendly real-time communication experience. In fact, some solution providers also offer customizing options for mobile OTT which can be a great business opportunity in future. WhatsApp, Skype, Facebook Messenger, Viber, Telegram are some of the popular free mobile OTT apps.

Besides calling and messaging features, Mobile Top-Up and International cheap calls are also few emerging opportunities for new and existing entrepreneurs. Mobile Top-up was a stress, but with the help of advanced VoIP apps, one can flexibly recharge any GSM number, add mobile VoIP minutes, and send VoIP minutes to FNF from any location. For this process, they can even use the same PIN they use for other features.

In this world, there are huge numbers of expatriates living far from their home to earn livelihood who need to buy VoIP minutes for doing cheap international calls to their home. Global mobility has spiked significantly over the past few years. If new/ existing mobile VoIP entrepreneurs target these expatriates, it’s a huge market which can be a real business opportunity.

FMC (Fixed Mobile Convergence)

Fixed Line Convergence is another area which seems to be worth investing in. Let’s consider a scenario – You have provided both your personal and business number in your business card. Now, if you give both the numbers in your business card, your client may get confused which number to call to reach you easily. In this case, mobile VoIP can help through a Wi-Fi or internet device. Basic FMC (fixed-mobile convergence) makes it possible for incoming calls to your business number to ring both, your office and mobile phones, as well as any other phones you specify, at the same time or in sequence. Most IP phone systems offer such capabilities.

In simple words, it helps in filling the void that exists between fixed and mobile communications and thus breaks the barrier to work and communicate outside the office walls.

Conclusion

Unquestionably, the mobile VoIP market presents several innovative opportunities to invest in. This market is on a continuous rise and will remain so for several years in the future.

Contact for Free Demo

Read Also

Own Telco OTT Service – A Healer for the Telcom Industry

Which Mobile OTT Features Let You Win Tough Market Competition

Note- This post was last updated in 11-01-2022.

The post Mobile VoIP Future Business Opportunities appeared first on Revesoft Blog.