{"id":112,"date":"2022-02-21T14:43:08","date_gmt":"2022-02-21T14:43:08","guid":{"rendered":"https:\/\/www.revesoft.com\/blog\/?p=112"},"modified":"2025-09-05T11:24:06","modified_gmt":"2025-09-05T11:24:06","slug":"mobile-ott-service-telco-industry","status":"publish","type":"post","link":"https:\/\/www.revesoft.com\/blog\/ott\/mobile-ott-service-telco-industry\/","title":{"rendered":"Own Telco OTT Service – A Healer for the Telecom Industry"},"content":{"rendered":"

Believe it or not, 75% of Telco operators have expressed concern about losing revenue to OTT players! (Source- Cartesian). <\/strong>This is one of the reasons for the entry of OTT in Telecom.<\/p>\n

Over-the-top (OTT) companies like Netflix, Skype, and Google are posing a serious threat to the telecom industry as customers prefer to use OTT apps instead of traditional voice and messaging services.<\/em> For instance, Global OTT SMS volumes are exceedingly high, so telecom operators are facing a decline in average revenue per user (ARPU).<\/p>\n

According to a survey by Adlittle, already 25% of the total cross-border international call minutes are totally represented by Skype calls. Though Netflix, Amazon Prime Video, Hulu, etc., are ruling the charts of OTT content consumption with 70% of the consumer base, that does not close the doors for those aspiring to enter the market and are ready to fight back. Consumers still look up to other media channels to fulfill their content requirements which opens the doors of opportunities for telecom operators. (<\/em>Reference<\/em><\/a>)<\/p>\n

But, what do you think of the Rise of Mobile OTT Service? Can it be considered an innovative opportunity for Telecom Operators apart from it’s risks? <\/strong><\/p>\n

Well, a telecom operator can either, see the upsurge of Mobile OTT service as a cause of major upset and keep counting the loss or, can consider for the rise of OTT as an opportunity and plan smartly to fight back to the field.<\/p>\n

As we know that every opportunity comes at a risk and so does this. Diving headfirst into OTT would simply be sheer wastage of time, money and resources. In order to achieve success, a telecom operator must focus on creating a plan and adopt unique strategies to gain back the lost revenue <\/em>over the rise of mobile OTT service.<\/p>\n

\n
\n

Table of Contents<\/p>\n