With the arrival of OTT Apps, the Telecom Operators have been battling with the losses these apps\u00a0continue to cause to their business. Voice and SMS revenue of Telco’s are hugely impacted by the free OTT apps like WhatsApp, We Chat, etc.<\/p>\n
According to a new study of Juniper Research<\/a>, Mobile Operator voice revenue will fall to $208 billion by 2024 from $381 billion in 2019, as users continue to opt for more flexible and free OTT (Over-the-Top) services.<\/p><\/blockquote>\n
Hence, keeping in mind the increasing usage of these applications, it has become imperative for telecom operators to create their own app availing\u00a0\u00a0Mobile OTT Solution<\/a>s\u00a0from software solution providers.<\/p>\n
But then the question arises, how can these apps help the Operators generating revenue when these are the reason behind the revenue loss? Well, there is a very simple answer to this – \u2018If you can\u2019t beat them, join them\u2019.<\/strong> So, Telecom Operators and Communication Service Providers can reduce their losses by launching their very own OTT messaging app.<\/p>\n
This OTT wave is here to stay for a long time because it has plenty to offer. With the kind of popularity it has attained, businesses can make use of it and find a way to garner more revenue. When you have your own branded messaging app to offer, the opportunities will widen for you. To start a business with OTT messaging app and generate revenue from it, a dedicated strategy is required.<\/p>\n
Selecting the right OTT app vendor will put you ahead in the game. A white label Mobile OTT Solution offers you that chance to generate more revenue for your business in multiple ways.<\/p>\n